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With an estimated value of $ 45.5 million, New Jersey’s livestock and poultry sector is a significant contributor to the state’s agricultural economy. The competitive pricing of the U.S. commodity market structure combined with New Jersey’s higher than average feed and production costs can be disadvantages for our state’s livestock industry. New Jersey’s livestock industry is currently approaching a new marketing era with fewer commercial size operations and a trend toward alternative livestock and production methods. Direct or value-added marketing will be a driving factor for the livestock industry in New Jersey. The Department has worked to ensure that the existing structure of the industry is maintained and has facilitated growth in the emerging market structure.

The Department continues to work to protect livestock and poultry from disease.
A healthy industry is also largely dependent upon well cared for animals. The New Jersey Department of Agriculture administers numerous disease control programs to ensure the health of livestock and poultry throughout the state. As a part of the Garden State Dairy Alliance, the Department offers voluntary animal health programs such as, “New Jersey Cattle Health Assurance Program” and the “New Jersey Sheep and Goat Health Assurance Program.” These programs improve the management of livestock operations as well as assuring a safer food product for the consuming public.

Through education and inspections, the Department is active in avian influenza surveillance and eradication, periodically testing the live poultry markets, livestock auctions, and backyard flocks while helping owners to limit the risk of avian influenza in the markets.

The successful Jersey Fresh brand has been extended to the livestock industry with the promotion of the Jersey Bred brand in 2005. The Federal-State Marketing Improvement Program grant to study the economics of raising and marketing goats was completed in 2005. As a result of this project marketing and educational programs will be continued to support the significant new industry.

In 2006 the Department will continue working to ensure animal health, enhance industry marketing, and encourage production while examining new and non-traditional New Jersey livestock products and markets for those products.


6.1 Ensure Animal Health
55) STRATEGY – Through the implementation of best management practices for bio-security, the department will continue working to protect the health of the livestock and poultry industry from the immediate threat of devastating and economically damaging diseases. Work with owners of livestock to assure awareness of disease threats and general animal safety measures.

6.2 Enhance Marketing Efforts
56) STRATEGY- Evaluate and expand the branding of meat products under the Jersey Fresh program.

6.3 Encourage Production of Goat Products
57) STRATEGY – Implement the results of the study of meat goats to identify markets for their products. Complete the marketing component of the Federal-State Marketing Improvement Program grant to study the economics of breeding and marketing meat goats. Work with dealers to coordinate the sale of goats to major retail distributors.

58) STRATEGY - Work to match the farm management practices of the new and beginning farmers in New Jersey to include the feed out of goats on a seasonal basis to maximize inputs and reduce costs associated with feeding these ruminant animals. This will also aid in maintaining the open space benefits of rougher grasslands.

6.4 Encourage Production of Grass-Fed Animals
59) STRATEGY – Investigate grants to help develop marketing and distribution programs for fresh and frozen grass-fed and organic grass-fed livestock products throughout the state.

60) STRATEGY – Work toward expanding the numbers of farmers markets that offer fresh meat products.

6.5 Work With Markets
61) STRATEGY – Continue the progress being made with the state’s livestock markets to upgrade their facilities and adapt their operations to better meet the particular needs of both traditional and ethnic markets. Initiate a dialogue with the auction markets to conduct graded sales.

62) STRATEGY – Support the marketing of locally produced poultry meat and eggs.
Review the laws and regulations that affect this industry to ensure that they address current industry models of production and distribution.

6.6 Promote an Annual Market for Sheep, Goats
63) STRATEGY – Continue to develop and promote livestock sales at several locations throughout the State.

64) STRATEGY – Continue to enhance support for the sale of market lambs and 4-H animals.