For blueberries: Born to Jam
For tomatoes: Born to be saucy
For asparagus: Born to be tender
Fifteen-second television ads will begin running on cable in April and continue through October. It is designed to pump some life into Jersey Fresh, as well as new brands Jersey Grown and Jersey Seafood. It will convey that each brand is truly grown and harvested in New Jersey. The campaign also will educate the public about the benefits of New Jersey products and strengthen the link between farmers and consumers.