Educational and Promotional Initiatives for Recycling
you looking for educational and promotional materials that can be
distributed at upcoming events?
Educational materials and promotional items are available through
the NJDEP, Bureau of Recycling and Planning. Please contact the bureau
609-984-3438 or visit http://www.nj.gov/cgi-bin/dep/contactdep_general.pl
While the loss of funding in the mid-‘90s has hampered the Department’s
ability to conduct educational programs and public relations campaigns
on behalf of recycling, a number of significant projects of this nature
were implemented over the past decade:
- Economics of Recycling Manual - The Department issued
its “Practical Recycling Economics – Making the Numbers
Work for Your Program” manual in 1999. This publication was developed
by the Cook College Office of Continuing Professional Education, in
conjunction with the Department, and was written as a reference and
instruction manual for municipal, county and other recycling coordinators.
It was designed to provide specific information, tools and strategies
to make recycling more cost-effective for individual recycling programs.
An additional chapter that focuses on cost-effective promotional strategies
that can be employed on behalf of local recycling programs was added
to the manual in 2004. The manual is available online at the following
- Certified Recycling Coordinator Training Program
- The Department is an active partner in and supporter of the certified
recycling coordinator training program that is coordinated by the Cook
College Office of Continuing Professional Education (Rutgers University).
This educational and training program was the first of its kind in the
United States. The program is funded by the NJDEP and has resulted in
the certification of over 200 recycling professionals. For additional
information, visit http://www.cookce.rutgers.edu/programs/recycling.html
- Information Center - The Department helped establish
the South Jersey Environmental Information Center in the West Deptford
Public Library. This facility now houses a vast library of recycling
related educational resources.
- Websites - The Department developed its recycling
and Buy Recycled websites during this period.
- Recycling Poetry Contest - The Department’s
annual recycling poetry contest for children in grades 4 – 6 has
been a huge success and is a wonderful tool for teachers to use to educate
students about recycling.
- "Here Today, Here
Tomorrow - Recycled!" - the grades 1-6 curriculum resource,
updated with cross-references to the core curriculum content standards.
- PowerPoint Presentation on Recycling for 4th - 8th Grade Audiences Now Available!
- Movie Theater Campaign - In 1999, the Department
developed two promotional messages that were shown at movie theaters
throughout New Jersey. The promotional messages were shown prior to
the start of movies on approximately 435 screens across the state. One
message promoted the Buy Recycled cause while the other congratulated
New Jersey residents for their recycling achievements.
- National Campaign - The Department provided financial
support for Environmental Defense/National Ad Council media campaigns
on behalf of recycling.
- America Recycles Day - The NJDEP has been an active
participant in the America Recycles Day event since its inception in
1997. This annual national recycling awareness event is held every November
15. The Department has procured and distributed numerous promotional
items for county and state America Recycles Day events. Visit the America
Recycles Day website at http://americarecyclesday.org/
- Promotional Display - The Department developed a
new promotional solid waste management display for use at public events.