The VMLCC project was designed to accomplish two things: educational outreach and stormwater sampling. The educational outreach described how the use of lawn chemicals is a cause of nonpoint source pollution and, therefore, how homeowners can help with pollution prevention by choosing alternative practices.
Water Pollution Problems
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A series of educational newsletters, called The Wise Yardeners™, was mailed to 1,000 suburban households along three tributaries of the Wissahickon Creek. Repeated, clear messages over time attempted to motivate household readers to choose best lawn care practices. Twenty best lawn care practices were described as alternatives to using chemicals to achieve an attractive yard.
Additional community education occurred through a special shelf at the public library (books and videos), a workshop, presentations, native plant sales, booths at events, and finally, through a website and dissemination of CD packets. Alternative community education might include newspaper columns, radio talk shows, local cable TV programming, classroom and club presentations, and door hangers. A storm sewer labeling project was conducted separately during the project in the vicinity of the VMLCC.
This project was conducted by the Alliance for a Sustainable Future, in cooperation with the Wissahickon Valley Watershed Association, Temple University, and the Philadelphia Water Department. Funding was provided by the Pennsylvania Department of Environmental Protection and the Growing Greener grant program.
2003-2003 Project Evaluation:
Surveys were mailed to 1,000 households involved in the project. Nearly 300 pre-surveys, and just over 100 post-surveys, were returned. Fifty-seven of the post surveys had sent in pre-surveys. Findings are detailed in a survey report.
Focus groups were an added component near the end of the project to explore how future campaigns might be enhanced.
A free packet of information is available on how to conduct a local educational outreach campaign to reduce lawn chemical use in your watershed:
The packet contains:
The packet summarizes the steps, resources and potential outcomes to consider in designing your own local campaign. Suggested options and variations are included.
Intended users of the packet include:
To obtain your free packet, please contact Susan Curry at (215) 591-1551 or by email at suscurry@erols.com.
(This information was provided to the DRBC by the Alliance for a Sustainable Future.)