Perspectives: Popular beliefs,
commonly held values, folk ideas, shared values, and assumptions widely held by members of a
perspectives of a culture sanction the cultural practices and create a need for the products.
perspectives provide the reason for "why they do it that way" and the explanation for “how can they
possibly think that
practices and products not only derive from perspectives, but sometimes interact to change
perspectives, this fundamental component of culture must be incorporated to meet the world