Core Curriculum Content Standards

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NJ World Class Standards
Content Area: 21st-Century Life and Careers
9.4 Career and Technical Education
ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (1) Marketing Communications
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(1).1 Evaluate and summarize the concepts, strategies, and systems used to obtain and convey ideas and information in this pathway.                                                                                                                                                                                                                            
9.4.12.N.(1).2 Research the concepts and strategies marketers use to communicate information about products, services, images, and/or ideas to achieve desired outcomes.                                                                                                                                                                                                                            
9.4.12.N.(1).3 Analyze the concepts and strategies marketers use to determine and target marketing communications strategies to specific audiences.                                                                                                                                                                                                                            
9.4.12.N.(1).4 Research the concepts, systems, and tools marketers use when making decisions to gather, access, synthesize, evaluate, and disseminate marketing information.                                                                                                                                                                                                                            
9.4.12.N.(1).5 Research the concepts and actions marketers use to determine client needs and wants, and to develop personalized responses intended to influence purchasing decisions and enhance future business opportunities.                                                                                                                                                                                                                            
Information Technology Applications: Technology is used to access, manage, integrate, and disseminate information.
9.4.12.N.(1).6 Employ the tools, strategies, and systems marketers use to access, process, maintain, evaluate, and disseminate information in order to assist with decision-making.                                                                                                                                                                                                                            
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(1).7 Analyze the processes and systems marketers implement to monitor, plan, and control the day-to-day activities required for continued business operations.                                                                                                                                                                                                                            
9.4.12.N.(1).8 Assess the tools, techniques, and systems that businesses in this pathway use to plan, staff, lead, and organize human resources.                                                                                                                                                                                                                            
9.4.12.N.(1).9 Employ the tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources in this pathway.                                                                                                                                                                                                                            
9.4.12.N.(1).10 Evaluate and summarize the tools, techniques, and systems that marketers use to create, communicate, and deliver value to customers and manage customer relationships in ways that benefit both the organization and stakeholders.                                                                                                                                                                                                                            
9.4.12.N.(1).11 Analyze the concepts and strategies marketers use to determine and adjust prices for marketing communications.                                                                                                                                                                                                                            
9.4.12.N.(1).12 Research the concepts and processes marketers use to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                                                                                                                                            
Leadership and Teamwork: Effective leadership and teamwork strategies foster collaboration and cooperation between business units, business partners, and business associates toward the accomplishment of organizational goals.
9.4.12.N.(1).13 Employ techniques, strategies, and systems used to foster self-understanding and enhance relationships with others in this pathway.                                                                                                                                                                                                                            
Ethics and Legal Responsibilities: Legal responsibilities, professional ethics, and codes of conduct affect management practices, business performance, and regulatory compliance, as well as the confidence of customers, business partners, and investors.
9.4.12.N.(1).14 Analyze and summarize laws and regulations that affect marketing business operations and transactions.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(1).15 Research the concepts, tools, and strategies marketers use to explore, obtain, and develop their careers in order to reach personal and professional goals.