Core Curriculum Content Standards

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NJ World Class Standards
Content Area: 21st-Century Life and Careers
9.4 Career and Technical Education
ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (2) Marketing Management
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(2).1 Evaluate and select concepts and strategies used in this pathway to communicate information about products, services, images, and/or ideas to achieve desired outcomes.                                                                                                                                                                                                                            
9.4.12.N.(2).2 Demonstrate understanding of personalized communications strategies marketers use to determine client needs and wants, and to develop responses intended to influence purchasing decisions and enhance future business opportunities.                                                                                                                                                                                                                            
Problem-Solving and Critical Thinking: Critical and creative thinking strategies facilitate innovation and problem-solving independently and in teams.
9.4.12.N.(2).3 Facilitate decision-making by evaluating and selecting tools, strategies, and systems used in this industry to access, process, maintain, evaluate, and disseminate information                                                                                                                                                                                                                            
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(2).4 Employ tools, strategies, and systems used in this industry to plan the use of financial resources.                                                                                                                                                                                                                            
9.4.12.N.(2).5 Employ tools, techniques, and systems used in this industry to plan and organize human resources.                                                                                                                                                                                                                            
9.4.12.N.(2).6 Demonstrate knowledge of processes and systems used in this industry to plan, monitor, and control the day-to-day activities required for continued operations.                                                                                                                                                                                                                            
9.4.12.N.(2).7 Apply concepts and processes used in this pathway to identify, select, monitor, and evaluate sales channels in order to minimize costs and maximize effectiveness.                                                                                                                                                                                                                            
9.4.12.N.(2).8 Evaluate and select tools, techniques, and systems used to plan, control, and organize a marketing organization or department.                                                                                                                                                                                                                            
9.4.12.N.(2).9 Apply concepts and strategies used in this industry to determine and adjust prices in order to maximize return and meet customers’ perceptions of value.                                                                                                                                                                                                                            
9.4.12.N.(2).10 Evaluate and select concepts and processes used in this industry to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(2).11 Understand concepts, tools, and strategies used to explore, obtain, and develop marketing careers.