| ContentArea |
21st-Century Life and Careers
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| Standard |
9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
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| Strand |
N. Marketing Career Cluster
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| Pathway |
(2) Marketing Management
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| By the end of grade |
Content Statement |
CPI# |
Cumulative Progress Indicator (CPI) |
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12
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Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
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9.4.12.N.(2).1
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Evaluate and select concepts and strategies used in this pathway to communicate information about products, services, images, and/or ideas to achieve desired outcomes.
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9.4.12.N.(2).2
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Demonstrate understanding of personalized communications strategies marketers use to determine client needs and wants, and to develop responses intended to influence purchasing decisions and enhance future business opportunities.
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Problem-Solving and Critical Thinking: Critical and creative thinking strategies facilitate innovation and problem-solving independently and in teams.
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9.4.12.N.(2).3
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Facilitate decision-making by evaluating and selecting tools, strategies, and systems used in this industry to access, process, maintain, evaluate, and disseminate information
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Systems:
- Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.
- Key organizational systems impact organizational performance and the quality of products and services.
- Understanding the global context of 21st-century industries and careers impacts business operations.
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9.4.12.N.(2).4
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Employ tools, strategies, and systems used in this industry to plan the use of financial resources.
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9.4.12.N.(2).5
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Employ tools, techniques, and systems used in this industry to plan and organize human resources.
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9.4.12.N.(2).6
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Demonstrate knowledge of processes and systems used in this industry to plan, monitor, and control the day-to-day activities required for continued operations.
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9.4.12.N.(2).7
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Apply concepts and processes used in this pathway to identify, select, monitor, and evaluate sales channels in order to minimize costs and maximize effectiveness.
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9.4.12.N.(2).8
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Evaluate and select tools, techniques, and systems used to plan, control, and organize a marketing organization or department.
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9.4.12.N.(2).9
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Apply concepts and strategies used in this industry to determine and adjust prices in order to maximize return and meet customers’ perceptions of value.
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9.4.12.N.(2).10
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Evaluate and select concepts and processes used in this industry to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.
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Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
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9.4.12.N.(2).11
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Understand concepts, tools, and strategies used to explore, obtain, and develop marketing careers.
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