Core Curriculum Content Standards

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NJ World Class Standards
Content Area: 21st-Century Life and Careers
9.4 Career and Technical Education
Content Area 21st-Century Life and Careers
Standard 9.4 Career and Technical Education All students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Academic Foundations: Academic concepts lay the foundation for the full range of career and postsecondary education opportunities within the career cluster.
9.4.12.N.1 Demonstrate language arts knowledge and skills required to pursue the full range of postsecondary education and career opportunities.                                                                                                              
9.4.12.N.2 Demonstrate mathematics knowledge and skills required to pursue the full range of postsecondary education and career opportunities.                                                                                                              
9.4.12.N.3 Demonstrate science knowledge and skills required to pursue the full range of postsecondary education and career opportunities.                                                                                                              
9.4.12.N.4 Solve mathematical problems to obtain information for marketing decision-making.                                                                                                              
9.4.12.N.5 Understand economic principles and concepts fundamental to business operations.                                                                                                              
9.4.12.N.6 Apply sociological knowledge of group behavior to understand customer decision-making.                                                                                                              
9.4.12.N.7 Apply psychological knowledge of individual behavior to understand customer motivation.                                                                                                              
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.8 Select and employ appropriate reading and communication strategies to learn and use technical concepts and vocabulary in practice.                                                                                                              
9.4.12.N.9 Demonstrate use of the concepts, strategies, and systems for obtaining and conveying ideas and information to enhance communication.                                                                                                              
9.4.12.N.10 Locate, organize, and reference written information from various sources to communicate with others.                                                                                                              
9.4.12.N.11 Evaluate and use information resources to accomplish specific occupational tasks.                                                                                                              
9.4.12.N.12 Use correct grammar, punctuation, and terminology to write and edit documents.                                                                                                              
9.4.12.N.13 Develop and deliver formal and informal presentations using appropriate media to engage and inform audiences.                                                                                                              
9.4.12.N.14 Interpret verbal and nonverbal cues/behaviors to enhance communication.                                                                                                              
9.4.12.N.15 Apply active listening skills to obtain and clarify information.                                                                                                              
9.4.12.N.16 Develop and interpret tables, charts, and figures to support written and oral communications.                                                                                                              
9.4.12.N.17 Listen to and speak with diverse individuals to enhance communication skills.                                                                                                              
9.4.12.N.18 Exhibit public relations skills in order to increase internal and external customer satisfaction.                                                                                                              
9.4.12.N.19 Obtain and convey marketing ideas and information to facilitate business operations.                                                                                                              
9.4.12.N.20 Evaluate and summarize the concepts and strategies used to communicate information about products, services, images, and/or ideas to achieve desired outcomes.                                                                                                              
9.4.12.N.21 Demonstrate knowledge of personalized communication strategies used in this cluster to determine client needs and wants and to develop responses intended to influence purchasing decisions and enhance future business opportunities.                                                                                                              
Problem-Solving and Critical Thinking: Critical and creative thinking strategies facilitate innovation and problem-solving independently and in teams.
9.4.12.N.22 Employ critical thinking skills (e.g., analyze, synthesize, and evaluate) independently and in teams to solve problems and make decisions.                                                                                                              
9.4.12.N.23 Employ critical thinking and interpersonal skills to resolve conflicts.                                                                                                              
9.4.12.N.24 Identify, write, and monitor performance goals to guide progress in assigned areas of responsibility and accountability.                                                                                                              
9.4.12.N.25 Conduct technical research to gather information necessary for decision-making.                                                                                                              
Information Technology Applications: Technology is used to access, manage, integrate, and disseminate information.
9.4.12.N.26 Employ technological tools to expedite workflow.                                                                                                              
9.4.12.N.27 Operate electronic mail applications to communicate.                                                                                                              
9.4.12.N.28 Operate Internet applications to perform tasks.                                                                                                              
9.4.12.N.29 Operate writing and publishing applications to prepare business communications.                                                                                                              
9.4.12.N.30 Operate presentation applications to prepare and deliver presentations.                                                                                                              
9.4.12.N.31 Employ spreadsheet applications to organize and manipulate data.                                                                                                              
9.4.12.N.32 Employ database applications to manage data.                                                                                                              
9.4.12.N.33 Employ collaborative/groupware applications to facilitate group work.                                                                                                              
9.4.12.N.34 Employ computer operations applications to manage work tasks.                                                                                                              
9.4.12.N.35 Use computer-based equipment (containing embedded computers or processors) to control devices.                                                                                                              
9.4.12.N.36 Apply technological tools used by marketers to expedite workflow.                                                                                                              
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.37 Describe the nature and types of business organizations to build an understanding of the scope of organizations.                                                                                                              
9.4.12.N.38 Describe and use quality control systems and practices to ensure quality products and services.                                                                                                              
9.4.12.N.39 Analyze and summarize the concepts, processes, and skills associated with identifying new ideas, opportunities, and methods and with creating or starting new marketing projects or business ventures.                                                                                                              
9.4.12.N.40 Analyze the contribution of accounting systems to the fiscal stability of businesses.                                                                                                              
9.4.12.N.41 Demonstrate knowledge of tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources for marketing activities.                                                                                                              
9.4.12.N.42 Demonstrate knowledge of tools techniques, and systems that marketers use to plan, staff, lead, and organize their human resources.                                                                                                              
9.4.12.N.43 Demonstrate knowledge of the tools, techniques, and systems that marketers use to create, communicate, and deliver value to customers and to manage customer relationships in ways that benefit both the organization and stakeholders.                                                                                                              
9.4.12.N.44 Demonstrate knowledge of the techniques and strategies used to foster positive, ongoing relationships with customers.                                                                                                              
9.4.12.N.45 Plan day-to-day activities required for continued business operations.                                                                                                              
Safety, Health, and Environment: Implementation of health, safety, and environmental management systems and organizational policies and procedures impacts organizational performance, regulatory compliance, and continuous improvement.
9.4.12.N.46 Demonstrate knowledge of personal and jobsite safety rules and regulations to maintain safe and healthful working conditions and environments.                                                                                                              
9.4.12.N.47 Demonstrate knowledge of employee rights and responsibilities and employers’ obligations to maintain workplace safety and health.                                                                                                              
9.4.12.N.48 Identify emergency procedures that are necessary to provide aid in workplace accidents.                                                                                                              
9.4.12.N.49 Identify response techniques to create a disaster and/or emergency response plan.                                                                                                              
9.4.12.N.50 Explain health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance.                                                                                                              
9.4.12.N.51 Evaluate organizational policies and procedures that contribute to continuous improvement in performance and compliance.                                                                                                              
9.4.12.N.52 Demonstrate knowledge of safety, health, and environmental controls used to enhance productivity in the workplace.                                                                                                              
Leadership and Teamwork: Effective leadership and teamwork strategies foster collaboration and cooperation between business units, business partners, and business associates toward the accomplishment of organizational goals.
9.4.12.N.53 Employ leadership skills to accomplish goals and objectives.                                                                                                              
9.4.12.N.54 Employ organizational skills to foster positive working relationships and accomplish organizational goals.                                                                                                              
9.4.12.N.55 Employ teamwork skills to achieve collective goals and use team members’ talents effectively.                                                                                                              
9.4.12.N.56 Establish and maintain effective relationships in order to accomplish objectives and tasks.                                                                                                              
9.4.12.N.57 Conduct and participate in meetings to accomplish tasks.                                                                                                              
9.4.12.N.58 Employ mentoring skills to assist others.                                                                                                              
Ethics and Legal Responsibilities: Legal responsibilities, professional ethics, and codes of conduct affect management practices, business performance, and regulatory compliance, as well as the confidence of customers, business partners, and investors.
9.4.12.N.59 Apply ethical reasoning to a variety of situations in order to make ethical decisions.                                                                                                              
9.4.12.N.60 Interpret and explain written organizational policies and procedures that help workers perform their tasks according to employer rules and expectations.                                                                                                              
9.4.12.N.61 Understand management’ s responsibility to know and abide by laws, regulations, and ethical behavior that affect operations and transactions.                                                                                                              
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.62 Identify and demonstrate positive work behaviors and personal qualities needed to succeed in the classroom and/or to be employable.                                                                                                              
9.4.12.N.63 Develop a Personalized Student Learning Plan to meet career goals and objectives.                                                                                                              
9.4.12.N.64 Demonstrate skills related to seeking and applying for employment in a desired job.                                                                                                              
9.4.12.N.65 Maintain a career portfolio to document knowledge, skills, and experience in a career field.                                                                                                              
9.4.12.N.66 Demonstrate skills in evaluating and comparing employment opportunities in order to accept employment positions that match career goals.                                                                                                              
9.4.12.N.67 Identify and exhibit traits for retaining employment.                                                                                                              
9.4.12.N.68 Identify and explore careers in one or more career pathways to build an understanding of the opportunities available in the cluster.                                                                                                              
9.4.12.N.69 Examine requirements for career advancement to plan for continuing education and training.                                                                                                              
9.4.12.N.70 Research professional development opportunities needed to keep current on relevant trends and information within the cluster.                                                                                                              
9.4.12.N.71 Examine licensing, certification, and credentialing requirements at the national, state, and local levels to maintain compliance with industry requirements.                                                                                                              
9.4.12.N.72 Examine employment opportunities in entrepreneurship as an option for career planning.                                                                                                              
9.4.12.N.73 Understand concepts, tools, and strategies used to explore, obtain, and develop marketing careers.                                                                                                              
Technical Skills: Technical knowledge and skills play a role in all careers within the cluster and pathway.
9.4.12.N.74 Employ information management techniques and strategies to assist in decision-making.                                                                                                              
9.4.12.N.75 Employ planning and time management skills and tools to enhance results and complete work tasks.                                                                                                              
9.4.12.N.76 Understand tools and strategies used to access, process, maintain, evaluate, and disseminate marketing information to assist with business decision-making.                                                                                                              
9.4.12.N.77 Plan the use of financial resources to protect solvency.                                                                                                              
9.4.12.N.78 Analyze and differentiate management tools, techniques, and strategies used in planning, controlling, and organizing a marketing organization or department to maintain the business or department’ s growth and development.                                                                                                              
9.4.12.N.79 Evaluate and summarize the processes used to monitor, plan, and control the day-to-day activities required for continued business operations.                                                                                                              
9.4.12.N.80 Analyze and summarize the concepts and processes needed to identify, select, monitor, and evaluate sales channels.                                                                                                              
9.4.12.N.81 Demonstrate knowledge of the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate marketing information for use in making business decisions.                                                                                                              
9.4.12.N.82 Evaluate and summarize the concepts and strategies used to determine marketing strategies and target them to specific audiences.                                                                                                              
9.4.12.N.83 Evaluate and summarize the concepts and strategies used to determine and adjust prices to maximize return and meet customers’ perceptions of value.                                                                                                              
9.4.12.N.84 Evaluate and summarize the concepts and processes used to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                              

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (1) Marketing Communications
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(1).1 Evaluate and summarize the concepts, strategies, and systems used to obtain and convey ideas and information in this pathway.                                                                                                                                                                                                                            
9.4.12.N.(1).2 Research the concepts and strategies marketers use to communicate information about products, services, images, and/or ideas to achieve desired outcomes.                                                                                                                                                                                                                            
9.4.12.N.(1).3 Analyze the concepts and strategies marketers use to determine and target marketing communications strategies to specific audiences.                                                                                                                                                                                                                            
9.4.12.N.(1).4 Research the concepts, systems, and tools marketers use when making decisions to gather, access, synthesize, evaluate, and disseminate marketing information.                                                                                                                                                                                                                            
9.4.12.N.(1).5 Research the concepts and actions marketers use to determine client needs and wants, and to develop personalized responses intended to influence purchasing decisions and enhance future business opportunities.                                                                                                                                                                                                                            
Information Technology Applications: Technology is used to access, manage, integrate, and disseminate information.
9.4.12.N.(1).6 Employ the tools, strategies, and systems marketers use to access, process, maintain, evaluate, and disseminate information in order to assist with decision-making.                                                                                                                                                                                                                            
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(1).7 Analyze the processes and systems marketers implement to monitor, plan, and control the day-to-day activities required for continued business operations.                                                                                                                                                                                                                            
9.4.12.N.(1).8 Assess the tools, techniques, and systems that businesses in this pathway use to plan, staff, lead, and organize human resources.                                                                                                                                                                                                                            
9.4.12.N.(1).9 Employ the tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources in this pathway.                                                                                                                                                                                                                            
9.4.12.N.(1).10 Evaluate and summarize the tools, techniques, and systems that marketers use to create, communicate, and deliver value to customers and manage customer relationships in ways that benefit both the organization and stakeholders.                                                                                                                                                                                                                            
9.4.12.N.(1).11 Analyze the concepts and strategies marketers use to determine and adjust prices for marketing communications.                                                                                                                                                                                                                            
9.4.12.N.(1).12 Research the concepts and processes marketers use to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                                                                                                                                            
Leadership and Teamwork: Effective leadership and teamwork strategies foster collaboration and cooperation between business units, business partners, and business associates toward the accomplishment of organizational goals.
9.4.12.N.(1).13 Employ techniques, strategies, and systems used to foster self-understanding and enhance relationships with others in this pathway.                                                                                                                                                                                                                            
Ethics and Legal Responsibilities: Legal responsibilities, professional ethics, and codes of conduct affect management practices, business performance, and regulatory compliance, as well as the confidence of customers, business partners, and investors.
9.4.12.N.(1).14 Analyze and summarize laws and regulations that affect marketing business operations and transactions.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(1).15 Research the concepts, tools, and strategies marketers use to explore, obtain, and develop their careers in order to reach personal and professional goals.                                                                                                                                                                                                                            

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (2) Marketing Management
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(2).1 Evaluate and select concepts and strategies used in this pathway to communicate information about products, services, images, and/or ideas to achieve desired outcomes.                                                                                                                                                                                                                            
9.4.12.N.(2).2 Demonstrate understanding of personalized communications strategies marketers use to determine client needs and wants, and to develop responses intended to influence purchasing decisions and enhance future business opportunities.                                                                                                                                                                                                                            
Problem-Solving and Critical Thinking: Critical and creative thinking strategies facilitate innovation and problem-solving independently and in teams.
9.4.12.N.(2).3 Facilitate decision-making by evaluating and selecting tools, strategies, and systems used in this industry to access, process, maintain, evaluate, and disseminate information                                                                                                                                                                                                                            
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(2).4 Employ tools, strategies, and systems used in this industry to plan the use of financial resources.                                                                                                                                                                                                                            
9.4.12.N.(2).5 Employ tools, techniques, and systems used in this industry to plan and organize human resources.                                                                                                                                                                                                                            
9.4.12.N.(2).6 Demonstrate knowledge of processes and systems used in this industry to plan, monitor, and control the day-to-day activities required for continued operations.                                                                                                                                                                                                                            
9.4.12.N.(2).7 Apply concepts and processes used in this pathway to identify, select, monitor, and evaluate sales channels in order to minimize costs and maximize effectiveness.                                                                                                                                                                                                                            
9.4.12.N.(2).8 Evaluate and select tools, techniques, and systems used to plan, control, and organize a marketing organization or department.                                                                                                                                                                                                                            
9.4.12.N.(2).9 Apply concepts and strategies used in this industry to determine and adjust prices in order to maximize return and meet customers’ perceptions of value.                                                                                                                                                                                                                            
9.4.12.N.(2).10 Evaluate and select concepts and processes used in this industry to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(2).11 Understand concepts, tools, and strategies used to explore, obtain, and develop marketing careers.                                                                                                                                                                                                                            

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (3) Marketing Research
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(3).1 Employ processes and systems used in this industry to monitor, plan, and control day-to-day marketing research activities in order to contribute to continued functioning.                                                                                                                                                                                                                            
9.4.12.N.(3).2 Employ tools, techniques, and systems used in this industry to plan, control, and organize a marketing research organization or department.                                                                                                                                                                                                                            
Information Technology Applications: Technology is used to access, manage, integrate, and disseminate information.
9.4.12.N.(3).3 Employ concepts, tools, strategies, and systems used in this pathway to access, process, maintain, evaluate, and disseminate information in order to assist business decision-making.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(3).4 Employ concepts, tools, and strategies used in this pathway to explore, obtain, and develop marketing research careers.                                                                                                                                                                                                                            

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (4) Management & Entrepreneurship
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(4).1 Communicate and apply interpersonal skills to manage a business.                                                                                                                                                                                                                            
9.4.12.N.(4).2 Apply promotional knowledge and skill to communicate information in order to achieve a desired outcome.                                                                                                                                                                                                                            
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(4).3 Plan for organizational development and growth to facilitate business success.                                                                                                                                                                                                                            
9.4.12.N.(4).4 Organize work efforts and staff to enhance work flow.                                                                                                                                                                                                                            
9.4.12.N.(4).5 Staff the business operation to expedite work efforts.                                                                                                                                                                                                                            
9.4.12.N.(4).6 Plan and evaluate purchasing activities to minimize expenses.                                                                                                                                                                                                                            
9.4.12.N.(4).7 Maintain fiscal control of business operations to limit expenses.                                                                                                                                                                                                                            
9.4.12.N.(4).8 Employ distribution knowledge and skill to manage supply-chain activities.                                                                                                                                                                                                                            
9.4.12.N.(4).9 Employ financial knowledge and skill to make business decisions.                                                                                                                                                                                                                            
9.4.12.N.(4).10 Manage marketing information to make business decisions.                                                                                                                                                                                                                            
9.4.12.N.(4).11 Employ pricing strategies to maximize return and meet customers’ perceptions of value.                                                                                                                                                                                                                            
9.4.12.N.(4).12 Obtain, develop, maintain, and improve a product/service mix to respond to market opportunities.                                                                                                                                                                                                                            
9.4.12.N.(4).13 Manage the sales function to determine client needs and wants, and respond through planned, personalized communication.                                                                                                                                                                                                                            
Safety, Health, and Environment: Implementation of health, safety, and environmental management systems and organizational policies and procedures impacts organizational performance, regulatory compliance, and continuous improvement.
9.4.12.N.(4).14 Create safety and security plans to minimize loss and to maximize return.                                                                                                                                                                                                                            
9.4.12.N.(4).15 Resolve safety and security breaches to create a safe working environment and to minimize loss.                                                                                                                                                                                                                            
Ethics and Legal Responsibilities: Legal responsibilities, professional ethics, and codes of conduct affect management practices, business performance, and regulatory compliance, as well as the confidence of customers, business partners, and investors.
9.4.12.N.(4).16 Apply ethics and government regulations to protect the business.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(4).17 Analyze sales careers to determine interest.                                                                                                                                                                                                                            
9.4.12.N.(4).18 Compare individual abilities, interests, and attitudes with those associated with entrepreneurial success in order to determine compatibility.                                                                                                                                                                                                                            

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (5) Merchandising
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(5).1 Communicate information about retail products, services, images, and/or ideas to achieve desired outcomes.                                                                                                                                                                                                                            
Information Technology Applications: Technology is used to access, manage, integrate, and disseminate information.
9.4.12.N.(5).2 Employ concepts, systems, and tools used in this industry to gather, access, synthesize, evaluate, and disseminate information in order to assist decision-making.                                                                                                                                                                                                                            
Systems:
  • Roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment impact business operations.

  • Key organizational systems impact organizational performance and the quality of products and services.

  • Understanding the global context of 21st-century industries and careers impacts business operations.
9.4.12.N.(5).3 Understand fundamental economic principles and concepts that impact business operations and merchandising decisions.                                                                                                                                                                                                                            
9.4.12.N.(5).4 Employ business tools, techniques, and systems used in this pathway to plan, staff, lead, and organize human resources.                                                                                                                                                                                                                            
9.4.12.N.(5).5 Employ tools, techniques, and systems used in this pathway to create, communicate, and deliver value to customers, and to manage customer relationships in ways that benefit both the organization and stakeholders.                                                                                                                                                                                                                            
9.4.12.N.(5).6 Employ processes and systems used in this pathway to plan, monitor, and control day-to-day activities in order to maintain continued functioning.                                                                                                                                                                                                                            
9.4.12.N.(5).7 Apply concepts and processes used in this pathway to move, store, locate, and/or transfer ownership of retail goods and services.                                                                                                                                                                                                                            
9.4.12.N.(5).8 Employ concepts and strategies used in this pathway to determine and target select audiences in order to facilitate merchandising activities.                                                                                                                                                                                                                            
9.4.12.N.(5).9 Employ concepts and strategies used in this pathway to determine and adjust prices in order to maximize return and meet customer’s perceptions of value.                                                                                                                                                                                                                            
9.4.12.N.(5).10 Employ merchandising concepts and processes used in this pathway to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.                                                                                                                                                                                                                            
9.4.12.N.(5).11 Employ concepts and actions used in this pathway to determine client needs and wants, and to respond to clients through planned, personalized communications intended to influence purchasing decisions and enhance future sales opportunities.                                                                                                                                                                                                                            
9.4.12.N.(5).12 Employ concepts, tools, and strategies used in this industry to explore, obtain, and develop merchandising careers.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(5).13 Employ concepts, tools, strategies used in this industry to explore, obtain, and develop merchandising careers.                                                                                                                                                                                                                            

ContentArea 21st-Century Life and Careers
Standard 9.4 Career and Technical EducationAll students who complete a career and technical education program will acquire academic and technical skills for careers in emerging and established professions that lead to technical skill proficiency, credentials, certificates, licenses, and/or degrees. (For descriptions of the 16 career clusters, see the Career Clusters Table.)
Strand N. Marketing Career Cluster
Pathway (6) Professional Sales & Marketing
By the end of grade Content Statement CPI# Cumulative Progress Indicator (CPI)
12
Communication Skills: All clusters rely on effective oral and written communication strategies for creating, expressing, and interpreting information and ideas that incorporate technical terminology and information.
9.4.12.N.(6).1 Gather, access, synthesize, evaluate, and disseminate information to aid in making sales.                                                                                                                                                                                                                            
9.4.12.N.(6).2 Employ concepts and actions used in this pathway to determine client needs and wants and to develop personalized communications intended to influence purchasing decisions and enhance future business opportunities.                                                                                                                                                                                                                            
Employability and Career Development: Employability skills and career and entrepreneurship opportunities build the capacity for successful careers in a global economy.
9.4.12.N.(6).3 Understand concepts, tools, and strategies used in this pathway to explore, obtain, and develop sales careers.