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Ease of Implementation

Infusing Service Learning into the Curriculum

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More Project Ideas

Public Relations and Promotional Ideas to Help Publicize Your Program

What is a Press Release and How Can I Write One

How Can I Get a Reporter to Cover My Story

A Timeline for Special Events Publicity

Public Relations and Promotional Ideas to Help Publicize Your Program
(Source: "101 Ideas for Volunteer Programs" - Steve McCurley and Sue Vineyard)

  1. Ask theaters for donated marquee space to announce events, etc.
  2. Utilize inserts and stuffers for utility bills, bank statements, etc.
  3. Get banks to put announcements on the backs of deposit slips, statements, or envelopes.
  4. Provide inserts for church bulletins.
  5. Identify newsletter editors for local clubs or associations and provide them with promotional copy.
  6. Ask newspapers to insert plugs you provide in their filler space.
  7. Get papers to have a "Volunteer Help Wanted" column.
  8. Provide handout flyers to all car washes in town. Ask them to give one to each customer.
  9. Ask fast food stores and convenience shops to give you a counter display.
  10. Ask movie theaters to show slides of your program before the feature film starts.
  11. Give flyers to the "Welcome Wagon" for distribution.
  12. Establish a speaker's bureau to talk to community groups.
  13. Get realtors who manage vacant business properties to set up displays in store windows.
  14. Get permission to string large banners across busy streets in the business section of town to promote an event.
  15. Sponsor a poster contest to focus on your event or your agency's services. Display the winners around town.

c. 1986 McCurley & Vineyard. 101 Ideas.

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