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(A Program of the Division of Addiction Services)
Prevention Services Unit

Strategic Plan For A Comprehensive
Tobacco Control Program

Planning Process

 

This Strategic Plan is the first step in what is expected to be an interactive and iterative process to develop a detailed Implementation Plan for New Jersey's Comprehensive Tobacco Control Program. DHSS is committed to working with its partners in this planning process. The Department will convene Expert Advisory Panels on Comprehensive Tobacco Control to advise the Commissioner of DHSS on best practices. Panels will be convened in the areas of: community partnerships, youth/young adult programs, nicotine treatment, and research and evaluation. These panels will be integrally involved in the development of the Implementation Plan. They will include representatives from research institutions, government institutions, public health advocacy groups, community organizations, and youth. The evaluation workgroup will include researchers with expertise on tobacco and evaluation. These panels will make recommendations to the Commissioner regarding programmatic direction and implementation tactics. The National Association of Attorney Generals (NAAG) has created a national foundation called the American Legacy Foundation for tobacco control activities. DHSS will seek guidance from this foundation regarding successful planning and implementation strategies.

In certain program areas, namely the collection of baseline data and the development of a youth media campaign, there is a need to work quickly so that the other components of a comprehensive program can be implemented in a timely way. DHSS will rely on well known research and the experiences of other states to begin the gathering of baseline data and the creation of a youth tobacco awareness/marketing and communication campaign. The Department anticipates that as the Advisory Panels are convened, workgroup members will shape the direction of the youth media campaign and the other program and evaluation components.

In developing this Strategic Plan, DHSS has conducted a preliminary review of comprehensive tobacco programs in California, Massachusetts, Florida, and other states to identify best practices in program planning, implementation, and evaluation. The Department has also reviewed the CDC guidelines on best practices for comprehensive tobacco control programs. Components of this plan are based on CDC recommended best practices, determined by evidence-based analyses of comprehensive state tobacco control programs. The recommendations for youth- focused programs and nicotine treatment are based upon published evidence-based practices. Other program categories rely primarily upon evidence of the efficacy of large scale, sustained efforts in Massachusetts and California that have funded long- term tobacco prevention and control programs using state tobacco excise taxes.

Key Tasks And Timelines

Due to the uncertainty of the release of funds for the Master Settlement Agreement, the timeline will be published as a separate document to be an addendum to this document. It will outline the key tasks that must be completed in order to implement a comprehensive tobacco control program that includes all components described in the next sections of this Strategic Plan.


This document may only be reproduced in its entirety. No portion of this document may be reproduced without the permission of the New Jersey Department of Health and Senior Services.

1999 New Jersey Department of Health and Senior Services.

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Department of Health and Senior Services
P. O. Box 360
Trenton, NJ 08625-0360

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