Image description Office of Nutrition & Fitness Newsletter
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Image description Image description March 2011
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ShapingNJ Welcomes New Partners

  • Consultants for the Common Good
  • Come Grow With Us! /Ground Work Elizabeth
  • Raritan Bay Area YMCA
  • New Jersey Bike & Walk Coalition
  • New York Liberty
  • Health Department, Irvington
  • Walgreens
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    Note from the Director:
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    It's been a long winter, but we are seeing signs spring is right around the corner! As we move into a new season, I am pleased to share that each setting workgroup has scheduled their first meeting--within the next several weeks--to discuss strategy implementation progress, partner roles and next steps.  I feel certain that these meetings will be productive and informative, while offering an opportunity for partners to network, as well.

    By now many of you have received an invitation to our 2011 full partnership meeting, Building Capacity & Gathering Speed!, scheduled for Thursday, May 5th at the Robert Wood Johnson Hamilton Center for Health and Wellness. This meeting will bring together the ShapingNJ Community for the first time this year, and we will be focusing on progress since we last met, sharing promising practices, releasing new BRFSS (Behavioral Risk Factor Surveillance System) survey data for NJ and providing strategic communications training. I hope to see you all there.

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    In the Spotlight:
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    Office of Nutrition and Fitness Director, Peri Nearon (PN) sits down with Kim Fortunato, (KF), Director of the Childhood Obesity and Hunger Program at Campbell Soup Company to find out more about her new position and the childhood obesity prevention plans for Camden.

    PN- I know that reducing childhood obesity and hunger were outlined in Campbell's Corporate Social Responsibility report last year. What are your goals for the Childhood Obesity and Hunger Program, both short-term and long-term?

    KF - Our long term goal is to reduce childhood obesity and hunger in Camden by 50 percent over 10 years. In the nearer term, we will focus on increasing access to healthy foods, fruits and vegetables by creating a healthy corner store network, increasing the number of farmer's markets, and bringing a second grocery store to Camden. We will also increase access to physical activity both in and out of school. Nutrition Education is a third strategy that will be implemented in the classrooms with students and teachers, parents and care givers.

    PN - Are you targeting individuals, or environmental/policy change, or both?

    KF- The Campbell Soup Company's funding will support programs that impact individuals - children and their families. Our support will also extend to environmental change: for example bringing a second grocery store into the city of Camden and increasing the number of community gardens within our city. Our work is in partnership with the New Jersey Partnership for Healthy Kids - Camden whose goal is to reverse childhood obesity by 2015 through environmental and policy change.

    PN - Are you focusing specifically on the city of Camden? Is the community aware of the problem and your new position?

    KF - Yes, initially our focus is on the city of Camden. Once we have developed a model that we can scale, our intent is to take it to the other communities in the US in which Campbell's has a presence, for example, Norwalk, CT, Sacramento, CA, Paris, TX. The community's awareness is growing, both about the issues of childhood obesity/hunger as well as my position. In working with the New Jersey Partnership for Healthy Kids we have held numerous neighborhood summits building public will to address and tackle these pressing concerns. The launch of our program was held on February 16th at a local elementary school, Forest Hill Elementary, with more than 100 community members in attendance.

    PN - I know that you have extensive experience working in the nonprofit world, supporting education in under-served areas -- how have these experiences prepared you for this position?

    KF - Perhaps the best experience has been working throughout the US with people who are at or below the poverty level. This constituency faces issues that are far more complex as a result of their economic circumstances. Understanding a community, respecting the particular challenges of that community, listening and building trusting relationships are skills that I have had the opportunity to develop and that will aid me as we continue to build momentum around this program.

    PN - How can the ShapingNJ partnership support your efforts?

    KF - ShapingNJ's 10 year vision of a "New Jersey where regular physical activity, good nutrition, and healthy weight are a part of everyone's life," is aligned with our vision of "measurably improving the health of young people by reducing childhood obesity and hunger by 50 percent in 10 years." With a public-private partnership of more than 140 organizations, ShapingNJ and the Childhood Obesity/Hunger Program at Campbell's are natural partners. Shaping NJ's efforts to heighten the standards for health, nutrition and physical activity in licensed child care centers will support our efforts in the work we are doing in Camden with our early learning centers. The eight communities in which ShapingNJ is focusing specific efforts will inform the work we are doing in Camden - a similarly defined community. The partnership learning, best practices and resources will all be a positive support for our work in Camden.

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    Office of Nutrition and Fitness News:
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    Communities Putting Prevention to Work: State and Territory Initiative (stimulus funds) Update:

    Baby-Friendly Hospital Initiative (BFHI):
    The ten NJ hospitals have made considerable progress since the January 10th Leadership Training session in developing and implementing their quality improvement plans.  Monthly technical assistance calls provide a collaborative means for the hospitals to discuss current activities toward implementation of the Ten Steps to Successful Breastfeeding and share successes, barriers and lessons learned. Initiatives that are underway include staff and physician on-line education programs, review of hospital breastfeeding policies and procedures to ensure compliance with Baby Friendly USA requirements and inclusion of multidisciplinary partners on the hospital Breastfeeding Steering Committees. The hospitals are also in the process of completing a Facility Assessment tool and registering with Baby Friendly USA.  Technical assistance site visits are currently being planned to further support the hospitals. The site visits and monthly technical assistance calls are facilitated by Lori Feldman-Winter, MD, MPH, FAAP and Anne Merewood, PhD, MPH, IBCLC.  In addition to the hospital component of the initiative, an office-based training program for pediatric, family and OB providers and their staff about best breastfeeding practices is under development. The NJ BEST: New Jersey Breastfeeding Education, Support & Training program will be utilized to conduct office trainings in the communities of the 10 funded hospitals to support their exclusive breastfeeding efforts.

    ONF Partners with the Office of Minority and Multicultural Health to Target Community-Level Policy and Environmental Change
    The Office of Nutrition and Fitness (ONF) is partnering with the Office of Minority and Multicultural Health (OMMH) to enable community based organizations (CBOs) to implement policy and environmental change using evidence-based strategies to improve nutrition and increase physical activity at the community level.  Support will be provided to OMMH Diabetes and Asthma grantees to enable them to develop community teams that can assess their own community conditions; implement ShapingNJ nutrition and physical activity strategies from the state plan; and provide tools, resources and technical assistance to these CBOs as they guide their communities through implementation.  Additionally, the Center for State Health Policy, in support of this initiative, will conduct an assessment of community level policy and environmental change through survey and case study interviews, the documentation of lessons learned and the identification of project barriers and facilitators. 

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    ShapingNJ News:
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    Our first setting workgroup meetings are scheduled for the following dates:

    Child Care:   Friday, March 11, 2011
    Community: Friday, April 1, 2011
    Healthcare: Wednesday, March 16, 2011
    Schools: Thursday, March 24, 2011
    Worksite/Business:  Tuesday, March 22, 2011

    We Heard You!: Partner Training Needs Assessment Survey Results:
    In December we surveyed our partners with regard to training needs specifically as they relate to ShapingNJ's 23 policy and environmental change strategies and the work ahead. The survey indicated that strategy-specific trainings related to the community and worksite is most needed. Trainings around media exposure and social marketing concepts were a high priority, as well as policy development, connecting with legislators, developing advocacy messages and understanding the difference between advocacy and lobbying.

    ShapingNJ Training Institute under Development
    The results of the survey formed the basis for the development of a Partner Training Institute. The Institute will include both in-person and web-based training opportunities. We will be populating the training calendar on the ShapingNJ website in the near future. Watch for the announcement for the project launch. 

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    ShapingNJ Partner News:
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    American Cancer Society Choose You Movement
    Choose You is a movement created by the American Cancer Society that encourages women to put their own health first in the fight against cancer. The movement challenges women to make healthier choices, and supports them in their commitment to eat right, get active, quit smoking and get regular health checks.

    The Choose You Movement shines a light on a hidden issue: that while one in three American women will get cancer in her lifetime, about 50% of cancer deaths could be prevented if more emphasis were placed on early detection and healthier lifestyles, including maintaining a healthy weight through diet and exercise and avoiding tobacco.

    The American Cancer Society has developed the Choose You Commitment. This online program provides tools and support to enable women to commit to and achieve their personal health and wellness goals. For more information  click here.

    The Arthur and Friends Food Bank, Green House Project, praised on Let's Move! Blog
    Green Jobs in the Garden State
    "The Arthur and Friends Greenhouse Project of New Jersey is helping pave the way for social innovation and entrepreneurship in the disability community... Through collaborative partnerships with several local organizations, the Kessler Foundation, and the use of American Recovery and Reinvestment Act Stimulus Funds, Arthur and Friends Greenhouses meld innovation with community integration by training and employing individuals with disabilities and veterans to grow and sell fresh produce in an integrated employment setting. The Arthur and Friends mission is to develop integrated employment opportunities in Agribusiness including self-employment and entrepreneurship..." (Excerpt from Let's Move! Blog)

    One hundred percent of the produce grown in the greenhouses is sold to local restaurants, schools, and the surrounding communities, providing greater access to nutritious food choices that may not otherwise be available to them.

    New Jersey's School Nurses:  Supporting Health and Academic Success for Every Student Battling Obesity
    The New Jersey State School Nurses Association (NJSSNA) is supporting the efforts of ShapingNJ to reduce obesity, promote healthy eating and increase physical activity.  Click here to read what three of NJ's school nurses are doing to help their community be healthy and active.

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    New Jersey News:
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    Cutting the Fat out of Government
    Cutting the Fat Out of Government was organized by State Senator Loretta Weinberg (D- Bergen) and Barbara Bergen-Mintz, the Director of Clinical Nutrition and Wellness at Newark Beth Israel Medical Center and is chaired by a bipartisan group of lawmakers in the State Senate and General Assembly.  The goal of the program is to provide legislative employees and elected officials with the tools and resources needed to make healthy, nutritious food choices and be physically active. Cutting the Fat Out is partnering with the Biggest Loser to encourage participants to live healthy lives and give something back to the community.  The program joined forces with the Biggest Loser's Pound for Pound Challenge to pledge their weight loss to help feed New Jerseyans in need through the State's regional Feeding America food banks.  If you would like to join in the effort to Cut the Fat please visit http://www.pfpchallenge.com/Teams/, and search for team name "Cutting the Fat Out of Government."  Every pound helps, and all weight loss pledges remain confidential.

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    National News:
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    On February 17, 2011, the Centers for Disease Control and Prevention and the National Diabetes Surveillance System released county-based estimates for the rates of obesity, physical inactivity, and diagnosed cases of diabetes in adults.

    In New Jersey, nearly 30 percent of adults (29.6%) in Cumberland County are obese, ranking Cumberland County with the highest rate of obesity in the state. Salem (29.3% obese) and Warren (27.1% obese) counties follow with the next highest rates of obesity in New Jersey.

    Cumberland County also had the highest rate in New Jersey for the proportion of adults who are physically inactive (29.7%). Hudson and Salem counties followed closely with 29.1 percent of adults being physically inactive.

    To learn more about the county-based rates of diabetes or to find out where your county ranks, click here and select New Jersey from the drop down menu.

    Eat Right with Color: National Nutrition Month
    National Nutrition Month® (NNM) is a nutrition education and information campaign sponsored annually by the American Dietetic Association. The campaign is designed to focus attention on the importance of making informed food choices and developing sound eating and physical activity habits.  Click here to view resources.

    2011 National Physical Education and Sport Week May 1st -7th
    The theme for the 2011 Physical Education and Sport Week is Let's Move in School. Each year the National Association for Sport and Physical Education develops activities for teachers and students to engage in during this week. All K-12 physical education teachers are encouraged to take advantage of these resources.  Click here to visit NASBE's Teacher Toolbox.

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    Events:
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    Grow Healthy New Jersey Food Service Trainings
    8:00am-3:00pm. 

    Food service trainings, sponsored by a Team Nutrition Grant, will take place regionally. The trainings will cover the 2010 Dietary Guidelines for Americans, NJ Farm to School, the USDA Healthier US Schools Challenge, and working with commodity foods. There will be a chef demonstration, as well.  Attendance is free and continuing education credits are available for school Food Service Professionals. 
    March 23, 2011
    - Pennington, NJ
    March 29, 2011 - Clayton, NJ
    April 7, 2011 - Bridgewater, NJ

    East Coast Greenway (ECG) "Walking Challenge"
    The challenge: To walk 100 miles this year along the ECG in NJ. You can walk the miles anywhere but there are three specific events you can attend to get started. 

    April 9, 2011 - "Great Canal Walk" Trenton to New Brunswick
    April 16, 2011 - New Brunswick to Metro park   
    May 21, 2011 - "The Big Walk" - Metro park to Penn Station, NYC

    Thursday, April 14, 2011 Fit Family Forum: Child Obesity Prevention in Our Communities 5:00pm-7:00pm
    Main Auditorium, Englewood Hospital & Medical Center
    The Englewood Area Community Foundation invites you to the "Fit Families Forum," an informative and entertaining event presenting local initiatives to prevent childhood obesity in Bergen County.  Click here for the Save-the-Date.

    Thursday, May 12, 2011 7th Annual Women's Caregiver Retreat
    Robert Wood Johnson Hamilton Center for Health and Wellness

    3100 Quakerbridge Road
    Mercerville, NJ 08619

    The Office of Nutrition & Fitness, in partnership with the Office on Women's Health, the Family Support Center of NJ, the Division of Aging & Community Services and the American Heart Association/American Stroke Association present the 7th Annual Retreat for Women Caregivers on Thursday, May 12, 2011, in recognition of National Women's Health Week. The event will be at the Robert Wood Johnson Hamilton Center for Health & Wellness. For more information, contact FSCNJ at 732-528-8080 or ONF at 609-292-2209. Online Registration opens April 1, 2011 at: http://www.fscnj.org/

    Thursday, May 12, 2011 American Cancer Society Choose You Day
    The American Cancer Society is challenging companies and teams nationwide to put health first by rallying employees around national Choose You Day each May.  Choose You Day offers an easy opportunity for your team and company to have fun, encourage healthy lifestyles, and support the American Cancer Society's lifesaving mission.  Register your team and invite participants to sign up online. 

    Friday, May 13, 2011
    The New Jersey Dietetic Association

    79th Annual Meeting
    Hyatt Regency New Brunswick
    New Brunswick, NJ
    More information to follow.

    Sponsorship opportunities available - Click here to download Adobe PDF

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