New Jersey WIC Breastfeeding Services

• Protects, promotes and supports breastfeeding as the norm for infant feeding.
• Encourages women to exclusively breastfeed for the first six months.
• Supports women and their children for as long as they choose to breastfeed and provides individual support and assistance when problems occur.
• Strongly recommends breastfeeding when there is a family history of allergies and formula intolerance.
• Has International Board Certified Lactation Consultants and peer counselors to provide breastfeeding education and support services.
• Provides prenatal breastfeeding classes.
• Provides breastfeeding equipment and aids that directly support the initiation and continuation of breastfeeding.
• Provides local telephone warm lines for breastfeeding questions.
• Supports mothers who work outside the home or attend school, and provides information on pumping and storing human milk.
• Refers to community support systems.
• Serves as a resource for health care professionals and educational institutions to provide consistent information in the community.
• Issues a breastfeeding food package.
• Supports marketing campaigns to gain social acceptance for breastfeeding.
• Creates breastfeeding friendly environments.

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