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May 2008 Click It or Ticket Mobilization will
play a critical role in the effort to keep people
safe on our nation’s roads and highways. From
May 19 - June 1, 2008 law enforcement agencies
in New Jersey and nationwide will conduct Click
It or Ticket campaigns that incorporate zero-tolerance
enforcement of safety belt laws with paid advertising
and the support of government agencies, local
coalitions and school officials to increase safety
belt use and defend against one of the greatest
threats to us all - serious injury or death in
traffic crashes. |
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It or Ticket is a high-publicity law enforcement
effort that gives people more of a reason to buckle
up - the increased threat of a traffic ticket.
Most people buckle up for safety. But for some
people, it is the threat of the ticket that spurs
them to put on a safety belt. In Click It or Ticket
programs, law enforcement agencies are asked to
mobilize to focus on safety belt violations and
publicize the stepped-up effort through news media
and advertising. It is the two-pronged approach
that makes these campaigns powerful: Not only
are tickets issued to unbelted motorists, but
the surrounding publicity ensures that people
know they are more likely to get a ticket.
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It or Ticket campaigns and similar efforts have
increased safety belt use in cities, States and
even in an entire region of the country. In New
Jersey, 496 police agencies participated in the
May 2007 Click It or Ticket Enforcement Mobilization.
As a result of the enforcement and public information
efforts, New Jersey's seat belt usage rate has
risen to an all-time high of 91.4%. |
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