Table of Contents

Guardlife - Volume 31 No. 5

Community Based Recruiting

Events-Based Recruiting
From the Recruiting and Retention Command

On Oct. 1, Maj. Gen. Glenn K. Rieth announced the State's initiative to increase the strength of all units in the New Jersey Army National Guard. The Adjutant General’s Events-Based Recruiting Program establishes an unprecedented partnership between unit and recruiting personnel.

Unit personnel from across the state are attending community based events such as parades, fairs, car shows, airshows, high school football games, college football games, concerts, and numerous other venues to find citizens who want to be part of their unit. Unit members explain what they do in the National Guard and where they drill in the community, in an effort to generate leads for the recruiters. Sgt. Maj. Albert Zarro, of the Recruiting Command, stated that the best leads we get are from Soldiers who are happy with their unit and are able to speak first hand
with potential members. Recruiters strive to put new members in units close to their home. The best spokesperson for the Guard is a unit member.

The Recruiting Command Operations Section, under the leadership of Maj. William Heineman, gathers information from unit personnel, Recruiting personnel, newspapers, websites and the New Jersey Department of Tourism. Maj. Heineman stated, “I look for events with the most bang for the buck. Having unit personnel attend events allows us to expand our coverage across the state. The more people we talk to about the Guard the more recruits we get. It's that simple. "

Lt. Col. Dennis Devery, the Commander of the Recruiting and Retention force stated,” The Adjutant General’s Events based Recruiting program is increasing leads across the state and has directly contributed to the success we have seen in Recruiting in the past few months.”

"Unit members can sell the Guard better than my Recruiters because they live and operate in that unit on a day-to-day basis. I am confident that this partnership
between the great units and my great Recruiters is going to allow us to increase strength in every unit of the New Jersey Army National Guard this year!"


Valenzuela-Bradley Wins Recruiting’s Top Awards
By Tech. Sgt. Mark Olsen, NJDMAVA/PA; Photo by Maj. Jerry Minchin, RRC

Sgt. 1st Class Arthur J. Valenzuela-Bradley III received both the Chief’s 54 and the Recruiting Rookie of the Year Awards, Recruiting and Retention Command’s (RRC) two top awards, during a ceremony at the Joint Training and Training Development Center at Fort Dix on Oct. 12.

The Chief’s 54 Award recognizes the Recruiting and Retention NCO (RRNCO) whose
strength maintenance skills, knowledge, abilities and soldiering have resulted in being selected as the top RRNCO for her or his State/Territory/District. The award consists of a Chief’s 54 ring and a plaque or trophy presented at the Chief’s Strength Maintenance Award Ceremony, which will be held in Washington, D.C. this
month. Valenzuela recruits in South Jersey on the Rowan University Campus, and led the New Jersey Army National Guard recruiting force in enlistments this year.