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For Immediate Release:
For Further Information:
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March 24, 2010

Office of The Attorney General
- Paula T. Dow, Attorney General
Division of Criminal Justice
- Stephen J. Taylor, Director

Peter Aseltine
609-292-4791

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Garfield Man Indicted on Charges That He Defrauded Investors of $1.7 Million by Selling Stock in Horseshoe Manufacturing Venture

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Samuel Serritella
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TRENTON – Attorney General Paula T. Dow and Criminal Justice Director Stephen J. Taylor announced that a Bergen County man has been indicted on charges that he defrauded hundreds of investors of more than $1.7 million by selling unregistered shares of stock in his startup horseshoe manufacturing company.

According to Director Taylor, the Division of Criminal Justice obtained a five-count state grand jury indictment charging Samuel M. Serritella, 65, of Garfield, with securities fraud, theft by deception, misapplication of entrusted property, money laundering, and misconduct by a corporate official, all in the second degree. The indictment was voted yesterday and filed in court today.

The charges resulted from an investigation by the New Jersey Bureau of Securities and the Division of Criminal Justice. Serritella was initially charged by complaint on July 21, 2009. Deputy Attorney General Francine S. Ehrenberg presented the case to the state grand jury for the Division of Criminal Justice Major Crimes Bureau.

Serritella was president, chief financial officer and chairman of International Surfacing Inc., based at 5 Erie Street in Garfield. Between February 2002 and May 2008, Serritella allegedly obtained in excess of $1.7 million from more than 300 investors by selling them shares of International Surfacing. The shares were not registered with the Bureau of Securities as required by law, and Serritella was not registered as an agent authorized to sell securities in New Jersey.

Most investors were from New Jersey, and many of them were police officers and firefighters. Serritella represented that he was manufacturing therapeutic horseshoes with a cushioning layer of rubber on them. He held investment conferences where he told investors they could get in on the ground floor by purchasing shares in a company he planned to take public. He allegedly told at least one group of investors during a hotel meeting that the venture’s clients included a prince in Dubai who purchased the shoes for his camels. He also falsely claimed that they were being used by Olympic competitors and would be used in the Olympics in Athens, Greece.

Serritella allegedly stole more than $350,000 in investor funds to pay for personal expenses. Although he used some funds for startup costs for the company, including renting a building and paying salaries, he never purchased the necessary equipment and tools to manufacture the horseshoes, and the venture failed.

Serritella allegedly deposited the investors’ funds into several bank accounts that he controlled. He allegedly wrote checks to himself, made cash withdrawals at ATMs, paid credit card bills, and made debit card purchases using investor funds in the accounts. He used the funds to pay for such personal expenses as airline and hotel bills, tavern bills, and medical costs. He also allegedly used investor funds to make personal loans to friends totaling $64,000.

Deputy Attorney General Ehrenberg and Detective Michael Fallon are handling the case for the Division of Criminal Justice Major Crimes Bureau.

The Bureau of Securities investigation was conducted by Chief of Investigations Rudolph Bassman. Deputy Attorney General Victoria Manning represented the Bureau in its investigation.

Second-degree crimes carry a maximum sentence of 10 years in state prison and a criminal fine of $150,000. The second-degree money laundering charge carries a maximum fine of $500,000, and an anti-money laundering profiteering penalty of up to $250,000.

The indictment is merely an accusation and the defendant is presumed innocent until proven guilty.

The indictment was handed up to Superior Court Judge Linda R. Feinberg in Mercer County, who assigned the case to Bergen County, where Serritella will be ordered to appear at a later date to answer the charges.

A copy of the indictment is posted with this release at www.njpublicsafety.com.

At the time that Serritella was initially charged in July 2009, New Jersey Bureau of Securities Chief Marc B. Minor issued an order assessing a penalty of $20,000 against Serritella for violation of the New Jersey Uniform Securities Law. The Bureau Chief found that Serritella committed securities fraud and sold unregistered securities as an unregistered agent.

Bureau Chief Minor noted that anyone offering to sell securities in the state must be registered with the New Jersey Bureau of Securities. In many instances, the security itself must also be registered before it can be offered to investors. He urged investors to check with the Bureau of Securities before investing to see if the security and the person offering it are registered. The Bureau of Securities can be contacted toll-free within New Jersey at 1-877-I-INVEST (1-877-446-8378) or from outside New Jersey at 973-504-3600. The Bureau’s web site is located at www.njsecurities.gov.

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