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For Immediate Release:
For Further Information:
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April 27, 2010

Office of The Attorney General
- Paula T. Dow, Attorney General
Division of Criminal Justice
- Stephen J. Taylor, Director
Office of the Insurance Fraud Prosecutor
- Riza Dagli, Acting Insurance Fraud Prosecutor

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609-292-4791
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New Jersey to Receive $9 Million in Medicaid Settlement with Astra Zeneca Over Illegal Off-Label Marketing of Drug

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TRENTON - Attorney General Paula T. Dow and Criminal Justice Director Stephen J. Taylor announced today that New Jersey will receive more than $9 million in a national Medicaid fraud settlement with pharmaceutical company Astra Zeneca Pharmaceuticals LP regarding an illegal off-label marketing campaign that improperly promoted the antipsychotic drug Seroquel.

According to Acting Insurance Fraud Prosecutor Riza Dagli, under the national settlement, Astra Zeneca will pay the states and the federal government $520 million in damages and penalties to compensate Medicaid and various federal healthcare programs for harm suffered as a result of the illegal off-label marketing. The Medicaid portion of the settlement is $458,660,342.

Medicaid is jointly funded by the state and federal governments. New Jersey has reached an agreement in principle with Astra Zeneca under which the joint federal and state settlement payment to the New Jersey Medicaid program will be approximately $9 million. The state’s share will be approximately $4.4 million.

“We are committed to investigating and prosecuting Medicaid fraud and other abuses affecting our Medicaid program,” said Attorney General Dow. “Illegal off-label marketing of drugs causes Medicaid funding to be diverted from approved uses to uses that the Food and Drug Administration have not determined to be safe and effective.”

The settlement arose from three federal and state false claim actions that were consolidated in the U.S. District Court for the Eastern District of Pennsylvania. The cases, called qui tam cases, were filed by private parties on behalf of the government. New Jersey played an important role on the

team of state Medicaid Fraud Control Units that worked with the U.S. Department of Justice to negotiate the settlement. New Jersey was one of four states that did extensive claims data analysis which supported the damage figures.

As part of the civil settlement, Astra Zeneca will enter a corporate integrity agreement with the U.S. Department of Health and Human Services’ Office of the Inspector General, which will closely monitor the company’s future marketing and sales practices.

“In 2009, we recovered more than $26 million for New Jersey through national settlements such as this one, in which our Medicaid Fraud Control Unit played an important role,” said Acting Insurance Fraud Prosecutor Dagli. “That is additional money for our Medicaid program to assist people who otherwise could not afford vital health care services and prescription drugs.”

Seroquel was one the first of a newer generation of antipsychotic medications called atypical antipsychotics used to treat certain psychological disorders. Between September 2001and December 2006, Astra Zeneca willfully promoted the sale and use of Seroquel for certain uses which the Food and Drug Administration had not approved. This is known as off-label marketing. The marketing campaign undertaken by Astra Zeneca promoted Seroquel not only to psychiatrists, but also to primary care physicians for such unapproved uses as the treatment of aggression, anxiety, anger, Alzheimer’s Disease, attention deficit hyperactivity disorder (ADHD), bipolar maintenance, dementia, depression, mood disorder, post-traumatic stress disorder and sleeplessness.

In implementing the campaign, Astra Zeneca also made payments and gave other things of value to physicians and other health care professionals. As a result of these promotional activities, Astra Zeneca caused physicians to prescribe Seroquel for children and adolescents, dementia patients in long-term care facilities, and in unapproved dosage amounts, all of which are uses that were not medically accepted indications approved for reimbursement by state Medicaid programs. Off-label prescribing is a common practice and is not per se unlawful. However, pharmaceutical manufacturers are prohibited from promoting off-label uses of their drugs, which is what formed the basis of Astra Zeneca’s liability.

Attorney General Dow credited Assistant Attorney General John Krayniak, Senior Counsel in New Jersey’s Medicaid Fraud Control Unit, with helping to negotiate the settlement with state and federal authorities. Attorney General Dow also credited Technical Assistant B’leia Williams of the Medicaid Fraud Control Unit for the important role she played in analyzing claims data. Data analysis is a critical part of an off-label marketing case.

In addition to the Senior Counsel from New Jersey, the team of negotiators for the National Association of Medicaid Fraud Control Units included representatives from Massachusetts, New York, Ohio, California, Texas and Illinois.

Attorney General Dow noted that many cases alleging Medicaid fraud are being filed under New Jersey’s False Claims Act. She explained that the New Jersey False Claims Act, like the federal False Claims Act, contains a whistleblower provision to provide rewards to people, often corporate insiders, who blow the whistle on fraud. New Jersey administers the Medicaid program through the Division of Medical Assistance and Health Services in the Department of Human Services. OIFP’s Medicaid Fraud Control Unit and the New Jersey Office of the Medicaid Inspector General investigate fraud and abuse in the Medicaid program.

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