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For Immediate Release:
For Further Information:
December 29, 2011

Office of The Attorney General
- Paula T. Dow, Attorney General 
Division of Highway Traffic Safety
- Gary Poedubicky, Acting Director
 
Media Inquiries-
Zach Hosseini
609-984-2529

Citizen Inquiries-

609-292-4925
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Traffic Safety and Alcohol Officials Urge Revelers to Take Precautions During New Year’s Eve Celebrations
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TRENTON – State officials today urged drivers, passengers, pedestrians and revelers alike to exercise caution if they planned to drink during their New Year’s Eve celebrations this weekend.

Division of Highway Traffic Safety Acting Director Gary Poedubicky said if you planned to drink on New Year’s Eve there were some simple steps to follow to ensure you make it home from celebrating safe and sound.

“Plan to go out with a designated driver or take mass transit or a taxi,” Poedubicky said. “If you can, spend the night, rather than getting behind the wheel. If you drink and plan to walk home, have a friend or family member escort you home.”

Poedubicky and Division of Alcoholic Beverage Control Director Jerry Fischer both noted the importance of having a designated driver if you drink. Both divisions have partnered with the HERO Campaign, which has become a national model for preventing drunk driving by encouraging individuals to become designated drivers.

HERO Campaign founder William Elliott, whose son Navy Ensign John Elliott was killed by a drunk driver in 2000, said his goal was to have everyone plan to bring a designated driver with them when they planned to drink.

“The whole point of the HERO Campaign is to use designated drivers and promote safe and sober drivers. We want to make sure you have a safe ride home and a safe ride means a ride from someone who has not been drinking,” Elliott said. “Our campaign came from a tragedy in our lives. I know our son would have wanted us to have something good come out of this tragedy and have lives saved because of what happened to him.”

Poedubicky said local law enforcement agencies will be on the roads this weekend continuing to crack down on drunk drivers as part of the state’s “Drive Sober or Get Pulled Over” mobilization. The campaign has provided federal grants of $5,000 to 98 law enforcement agencies throughout the state to implement the impaired driving enforcement initiative. Officers will be conducting saturation patrols and sobriety checkpoints, looking for motorists who may be driving while intoxicated. In the corresponding winter campaign of 2010, the crackdowns resulted in 2,115 Driving While Intoxicated arrests.

Division of Alcoholic Beverage Control (ABC) Director Jerry Fischer added that under the state’s alcoholic beverage control laws, liquor licensees cannot serve or sell alcohol to any person actually or apparently intoxicated in a licensed premises.

“On New Year’s Eve, and throughout the year, liquor licensees must remain cognizant to the amount of alcohol patrons consume,” ABC Director Fischer said. “By remaining vigilant, bars and restaurants can not only ensure responsible service to patrons, but also help in our mutual efforts to prevent drunk driving and the potentially serious consequences that can result from the over-consumption of alcohol.”

There were two motor vehicle fatalities last year during the New Year’s Eve holiday period (Dec. 30 to Jan 3.) and alcohol was a factor in both. One of those fatalities was a pedestrian killed in Winslow Township and Poedubicky said pedestrian deaths have become a growing concern in light of recent holiday statistics. During the Thanksgiving (Nov. 23 to Nov. 28) and Christmas (Dec. 23 to Dec. 27) holiday periods this year there were 14 motor vehicle fatalities – 10 of those were pedestrians.

The Division of Highway Traffic Safety offers the following road safety tips to keep pedestrians safe on New Year’s Eve:

For Pedestrians:

  • Cross at intersections only
  • Never cross between parked cars
  • Before crossing, look left, right and left again, and listen for traffic
  • If there is no sidewalk available, walk as far off the roadway as possible on the side of the road, facing oncoming traffic
  • Obey all traffic signs and signals

Tips for Motorists:

  • Stop for pedestrians in crosswalks. Failure to do so carries a $200 fine, plus court fees and a two-point penalty
  • Watch for pedestrians when turning on red.
  • Obey posted speed limits
  • Do not block or park in crosswalks.
  • Keep your windshield clean (inside and out) for maximum visibility.
  • Be alert for pedestrians at all times.
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