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For Immediate Release:
For Further Information:
May 16, 2012

Office of The Attorney General

- Jeffrey S. Chiesa, Attorney General

Media Inquiries-
Lee Moore
609-292-4791

Citizen Inquiries-

609-292-4925

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N.J. Joins National Settlement Resolving Allegations
That Skechers USA Made Unsubstantiated Marketing Claims
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TRENTON – Attorney General Jeffrey S. Chiesa announced today that New Jersey has entered into a settlement with shoe manufacturer Skechers USA that resolves allegations the company marketed its line of rocker-bottom shoe products using unsubstantiated claims about their health benefits.

As part of a coordinated, nationwide action, New Jersey, 43 other states, the District of Columbia and the Federal Trade Commission filed individual settlements with Skechers, which manufactures Shape-Ups, Tone-Ups and Skechers Resistance Runner athletic shoes.

Under the settlements, a total of up to $40 million is being allocated for consumer refund money to be paid back to consumers in the participating states who purchased the shoes. As part of the coordinated agreement, Skechers will pay the states an additional $5 million.

A lawsuit by the State, also filed today as part of the coordinated, multi-state action, alleges that Skechers made health-related claims in the marketing, packaging, advertising, offering and selling of its line of rocker-bottom shoe that were not adequately substantiated at the time the claims were made.

The lawsuit alleges that, without having competent and reliable scientific evidence for its claims, Skechers claimed that Shape-Ups and its other rocker-bottom shoe products caused consumers to lose weight, burn calories, improve circulation, fight cellulite and firm, tone or strengthen thigh, buttock and back muscles.

Under the settlement, the Delaware-based Skechers is prohibited from making these claims unless it has adequate substantiation to do so. Skechers does not admit any wrong-doing and denies the factual allegations asserted in lawsuits filed by New Jersey and the other states. Consumers who bought Shape-Ups, Tone-Ups or the Skechers Resistance Runner shoes should visit www.ftc.gov/skechers for information about how to obtain a partial refund.

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