Creativity at the Core of Business

"Creativity and the arts are core to who we are as a company. And they're as vital to our society as they are to our business."

Richard D. Parsons, Chairman & CEO, Time Warner, Inc.

The Arts Contribute to Quality of Life & Economic Development

"Very few things actually move people. Making fine art a priority for the Heldrich Hotel is an opportunity to make a moving, memorable experience. This is not a philanthroic effort -- it's an economic initiative.

Christopher Paladino, President, New Brunswick Development Corporation (DEVCO)

Share your story of how the arts help YOUR community!

Share your story of how the arts help YOUR community!


Did you know? The State Arts Council is funded by a dedicated revenue stream - the Hotel/Motel Occupancy Fee - and is not supported through income, business or sales taxes.

Partnerships with the Arts Strengthen Business

  • Creativity is among the most sought after skills in today's workplace, and the arts are a proven powerful means in developing this skill.
  • A vibrant cultural scene is among the top factors when businesses are choosing a location.
  • The arts are a proven tool for revitalizing local communities, creating an environment that helps local businesses attract customers.

. Excitement generated by arts events provides a unique opportunity for business sponsorships that enliven their marketing and promotional strategies through win-win partnerships to reach a savvy customer base.

Mercedes Benz cars displayed in front of bergenPAC for local car dealer.

Mercedes Benz cars displayed in front of bergenPAC for local car dealer.

As a hub of arts, employment and tourism, the Bergen Performing Arts Center (bergenPAC), supported in part by the NJ State Council on the Arts, has been a catalyst for the renaissance in the region. Both large and small businesses understand the positive impact bergenPAC has had on sustaining them and in return, they support the bergenPAC.These multifacted, mutually beneficial partnerships provide ongoing community connections and unique opportunities for promotion to a valuable customer base and diverse demographic. Learn more about these creative collaborations.

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"Like" Arts Plan NJ to promote how you are
strengthening your community through the arts.

Learn More with Quick Links:

2010 National Survey of Business Support to the Arts, Business Committe for the Arts, July 2010

Simple Things Business Can Do for the Arts

Case Studies of Arts and Business Partnerships

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