NEW JERSEY OFFICE
OF TRAVEL & TOURISM ANNOUNCES THIRTY-FOUR COOPERATIVE MARKETING GRANTS
AWARDED TO EXPAND TOURISM PROMOTIONS
Trenton, N.J. (January 3, 2003)—Thirty-four
organizations have been awarded Tourism Cooperative Marketing Grants totaling
$200,400 for 2003, according to Tourism Executive Director Nancy J. Byrne.
The Cooperative Marketing Program is a partnership between
the New Jersey Commerce Commission's Office of Travel & Tourism and
the state's travel attractions, special event planners and other tourism
services. The goal of the program is to utilize state funds to leverage
non-state funds in the promotion of specific tourism opportunities in New
Jersey to key out-of-state markets.
"Tourism is a $31 billion industry that supports
836,000 jobs across New Jersey and produces $17.7 billion in wages,"
said Byrne. "The Cooperative Marketing Program provides an effective
way to promote the variety of attractions we have here in the Garden State."
Byrne added that tourism promotion is a valuable tool
for increasing visitation throughout the Garden State. "Efforts such
as the Cooperative Marketing Grant Program complement our initiatives to
help the state's tourism industry reach new, unprecedented heights."
Below is a list of organizations that received Cooperative
Marketing Program Grants:
Gateway Region (Passaic, Bergen, Essex, Hudson, Union
& Middlesex Counties)
City of Hoboken - $7,500
For hosting two arts and music Festivals per year in the spring and fall.
Includes crafters that sell pottery, jewelry, hand-painted furniture and
more, with free demonstrations, hands on activities and over 30 food vendors
set up along street cafes.
Liberty Hall Museum - $5,300
For Liberty Hall Museum and Jersey Gardens Mall working together on a rack
card distribution project that will result in increased visitation to their
respected sites and to the Gateway Region. The project launches in the
spring and will coincide with Jersey Gardens' spring and Mother's Day ad
campaign and Liberty Hall's season opening.
Kennedy Dancers - $5,000
A Jersey City-based non-profit dance company that performs and presents
performances by four other New Jersey non-profit dance companies. They
have begun a project that is designed to promote tourism and expose the
audience to world class ethnic and contemporary dance companies from New
Jersey. The companies will perform dances pertinent to holiday seasonal
events.
Na-Ni Chen Dance Company - $5,000
The Chinese New Year on February 1, 2003, will usher in the Year of the
Sheep. NJPAC will provide a special Chinese New Year celebration that attracts
audiences from New York and Pennsylvania. The program has attracted coverage
from Good Day NY and various cable stations throughout the tri-state area.
Delaware River Region (Mercer, Burlington, Camden,
Gloucester & Salem)
Mill Race Village Arts & Preservation - $6,500
Will help fund the organization's 2003 Mill Race Village Promotional Project,
while supplementing existing print advertising campaign promotions and
brochures that help promote Mill Race Village to the Philadelphia market.
Mount Holly Main, Inc. - $4,500
Will help fund the organization's 2003 Events Calendar that effectively
designs, develops and distributes a new rack card for Mount Holly's major
events to attract visitors from Pennsylvania and Delaware.
Battleship New Jersey Memorial and Museum - $7,500
Will support a four-week, three-station radio ad promotion within the five-county
metropolitan Philadelphia and New Jersey region promoting ticket sales
to 73% of out-of-state listeners.
Camden Waterfront Marketing Bureau - $5,000
Will help fund the Good for You (On Your Own) two-day itinerary tours and
advertising campaign in travel trade publications promoting Camden Waterfront
as a group tour destination.
Haddonfield Business and Professional Association
- $5,000
Will support the May Fest 2003 in Historic Haddonfield project that expands
print advertising to attract Pennsylvania suburban residents, all while
promoting historic Haddonfield.
Mullica Hill Merchants Association - $10,000
Will help its Shop and Explore Towns Just Around the Corner campaign where
media advertising to Chester County, PA, residents will help promote the
areas historic charm and uniqueness.
Old Barracks Association - $4,000
Will assist the organization's Ten Crucial Days celebration to design,
promote and publish print advertising in the Philadelphia Inquirer, in
addition to designing and distributing 20,000 rack cards promoting its
226th anniversary celebration.
Stand Up for Salem - $5,000
Will help support print advertising for the 15th Annual Yuletide Tour of
Historic Salem to the key Wilmington, DE and Philadelphia, PA markets.
Skylands Region (Sussex, Warren, Hunterdon, Morris
and Somerset Counties)
Lambertville Area Chamber of Commerce - $7,500
The Lambertville Chamber of Commerce will design, develop and distribute
40,000 brochures to PA and DE markets showcasing Lambertville's unique
blend of shops, restaurants, lodgings and events.
Morris County Visitors Center - $4,000
Will assist efforts to redesign and increase printing of its 2003 Morris
County Visitors Guide to attract and expand out-of-state tourism in Morris
County.
Middle Earth - $7,500
Co-op funds will go toward event advertising in the PA-NY regional areas
promoting the SomerCycle 2003 four-day festival and coinciding with the
60th Anniversary Tour of Somerville.
Tri-State Actors Theater - $7,500
Will help fund out-of-state marketing campaign that includes print advertising,
printing and distribution of $5,000 of rack cards to Pike County, PA and
Orange County, NY to attract visitors to the historic Crescent Theater
and Borough of Sussex.
Northeast Small Farm and Rural Living Expo. - $7,500
Will assist efforts to promote print and magazine advertising, distribution
and printing of buttons and rack cards to NY and PA regional markets.
Warren County Farmers Fair - $6,000
Helps fund out-of-state print ads, billboard and radio advertising and
overall marketing of the county fair, featuring the 3rd annual Hot Air
Balloon Festival and 6th Annual Traditional Arts Expo.
Southern Shore Region (Cape May & Cumberland
Counties)
Naval Air Station Wildwood - $5,000
Collaboration with more than a dozen regional partners to create a brochure
and use for direct mail campaign, travel shows throughout the Mid-Atlantic
region plus advertise in Montreal Canada.
Fine Life Productions - $6,500
Continues direct mail campaign for group travel - focusing on Philadelphia
and Southeastern PA market, but extending also to Boston, Ohio and Washington
DC. Also promotes on radio (outside of the grant). Partnering with businesses
and organizations in area.
Great American Trolley Co -$5,000
Sightseeing tours that link several Atlantic City properties as well as
Cape May County, now partnering with Atlantic City Convention Authority
and area properties to better market tours. Brochures will be distributed
through professional distribution company to out-of-state markets.
Historic Cold Spring Village - $7,500
Creating campaign through partnering with other heritage and cultural organizations
in three county area promoting "Sample the Best of South Jersey."
Advertisments placed in Spirit Airlines in-flight magazine, Sunny Guide,
SJTA's guide and on respective websites.
Millville Development Corporation - $7,500
Promotion of the Glasstown Center Arts District's "Soul of the Season"
holiday activities to travelers in the Greater Philadelphia region, Greater
Wilmington region, and Maryland. Partnering with area cultural and tourism
organizations for campaign. Continued efforts to help with revitalization
of downtown area.
Friends of the Ocean City Pops -$3,500
Continue promotion of Pops performances to the Greater Philadelphia region
through partnerships with Ocean City business community.
Ocean City Tourism Development Commission - $6,000
Partnership with neighborhood associations to promote spring events and
cultural activities in Ocean City. Project consists of direct mail campaign,
newspaper advertisements and billboard placement.
Bridgeton-Cumberland Tourist Assoc. - $6,000
To celebrate the 100th anniversary of Bridgeton's city park with a series
of events of both modern day and to reflect on the past. Partners with
various community organizations and businesses to advertise in the Tri-State
area through multi-media as well as through distributing literature to
information centers leading into NJ, NY, DE and PA.
Greater Atlantic City Region (Atlantic County)
Atlantic Pier Amusements - Steel Pier - $6,000
Partnering with Pepsi, will create sales video and brochure to send out
to student and youth groups in NY, PA, DE & MD to stimulate day trips
to Atlantic City by youth organizations.
Absecon Lighthouse - $6,000
Partnering with Lucy the Elephant for a joint radio campaign in the Philadelphia,
DE & MD markets. This campaign with help with current direct mail efforts.
Atlantic County - $6,100
Partnering with the ACCVA, will help create a cultural, historic and recreational
attractions map for the entire county. The map will be distributed by ACCVA
and a professional distribution company to out-of-state markets. Road signs
designating these attractions will also be implemented through other funding
sources.
Shore Region (Monmouth & Ocean Counties)
Bayshore Development Co - $5,000
For design, production and distribution of its advertising campaign to
expand Harbor Sounds Concerts to attract out-of-state visitors.
Seaside Heights BID - $5,000
Will continue on last year's efforts from their grant that created a website
and a: 30 video - now placing that video in the Eastern PA and Staten Island
markets.
Keyport Business Alliance - $5,000
Produce rack cards for 2003 events and distribute at rest areas along the
New York State Thruway. Partnering with area businesses for in-kind services.
Freehold Center Partnership - $5,000
Produce rack cards (per event) for 21 events and distribute at rest areas
along the New York State Thruway and in Delaware. Also working with Monmouth
County Chamber of commerce for distribution. Partnering with area businesses
for in-kind services.
Highlands Business Partnership - $5,000
Produce rack cards for 14 events and distribute at major rest areas along
the New York State Thruway and on all New York City ferries.
"America the beautiful-only smaller," New
Jersey encompasses less than 9,000 square miles, but it's surprisingly
diverse, combining the best of metropolitan sophistication with rural farmlands,
rivers and mountains - all accessible within a few hours. Ocean beaches
stretch 127 miles, from Cape May Point to Sandy Hook. Vast expanses of
forever-green acres are exemplified in the 70,000-acre Delaware Water Gap
National Recreation Area and 1.1-million-acre Pine Barrens Reserve. There
are mountains for skiing and climbing; trails for hiking, towns for shopping
and culture. While super highways, express buses, trains and ferries provide
quick and direct access into New York City and Philadelphia, back roads
wind through historic hamlets, farmlands and pristine forests. Along the
way are botanic gardens, historic architecture, museums, sporting events,
gaming casinos and kids' action parks. New Jersey is a vacation destination
for the best days of your life!
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