James E. McGreevey
Governor

William D. Watley
Secretary of Commerce

 

FOR IMMEDIATE RELEASE

Contact: Karen Wolfe - 609.292.2523

NEW JERSEY PROUDLY UNVEILS ITS 2004 TRAVEL GUIDE,
THE STATE'S FLAGSHIP TOURISM PUBLICATION AND INFORMATION RESOURCE

Trenton, N.J. (February 9, 2004)The New Jersey Commerce & Economic Growth Commission unveiled its 2004 New Jersey Travel Guide, the industry's flagship publication highlighting the diversity that defines the Garden State as an ideal tourism destination.

"Each and every year we strive to produce a product that will pique the interest of both the seasoned traveler and the prospective first-time visitor to the Garden State," said Nancy Byrne, Executive Director of the state's Office of Travel and Tourism. "The 2004 New Jersey Travel Guide not only achieves this, but excels in capturing the history, excitement and variety of each region."

An invaluable resource, the 2004 New Jersey Travel Guide boasts extensive listings of accommodations, restaurants, sites and attractions for business or pleasure. It also includes a state map showcasing the highways and byways of scenic New Jersey and invaluable travel itineraries to plan an unforgettable Garden State getaway.

New this year are informative sections, including "Great Estates" which highlights the storied history of some of New Jersey's grandest homes, including Drumthwacket (the governor's estate), Skylands Manor, Historic Morven and Ringwood Manor. The "New Jersey Dining Guide" offers a cornucopia of international cuisine delights from every region of the Garden State, and "101 Fun Things To Do" proves once and for all that there's simply not enough time in a day to enjoy all of the wonders sprinkled throughout New Jersey's landscape.

"Tourism remains the lifeblood of New Jersey's economy, and a lynchpin industry for our future economic progress," said William D. Watley, CEO & Secretary of the New Jersey Commerce & Economic Growth Commission. "Tourism and the quality of life we hold dear are intertwined, and we will continue to do all we can to promote New Jersey's diversity to a even larger constituency each and every year."

New Jersey's 2004 New Jersey Travel Guide contains virtually everything a visitor or resident of the state might want to know about the Garden State, all presented in an easy to understand, yet extensive format to maximize the pleasure for any prospective traveler — regardless of their knowledge of New Jersey.

“Projected distribution for the 2004 New Jersey Travel Guide is double this year, because we have secured new avenues of distribution with strategic partners,” said Victor Nichols, publisher of the guide. “In addition, we have designed this year’s guide to have an eye-catching new look and feel, similar to that of a magazine, intriguing readers to pick up and read through the publication.”

The travel guide and other State of New Jersey travel and tourism information guides and brochures are available free at all New Jersey Tourist Information offices, or by calling the Office of Travel & Tourism at 1-800 VISITNJ or via the state's tourism website at www.visitnj.org.