 |
|
JON S. CORZINE |
Nina Mitchell Wells |
|
|
FOR IMMEDIATE RELEASE |
Contact:
Shawn Crisafulli |
|
THE NEW JERSEY DIVISION OF TRAVEL & TOURISM
Campaign Helps Visitors Find Great Destinations in Any Direction by Spotlighting Sophisticated Downtowns, World-Class Museums and Historical Sites Trenton, NJ—The New Jersey Division of Travel & Tourism has unveiled a new approach to attracting visitors to the Garden State with the debut of a destination-specific marketing and advertising campaign. Recently launched, the campaign represents a new level of collaboration between the state and its tourism partners, spotlighting some unexpected destinations and experiences awaiting visitors across New Jersey. “The launch of our ‘Great Destinations in Any Direction’ campaign signifies a strategic investment in local economies, through a consistent focus of highlighting signature attractions, along with some of the best fall season venues and locales throughout the state,” notes New Jersey’s Secretary of State Nina Wells. “This campaign will help travelers choose New Jersey when making their travel plans by building awareness of our world-class museums, resorts, ecotourism destinations, hiking and boating, shopping, restaurants, great tourism cities, theatres, concerts, historical sites, vineyards and exciting recreational activities such as our outstanding golf courses and, finally, the Breeders Cup.” Engaging would-be visitors through multiple mediums – radio, billboard, print and rich media – the new campaign targets a broader audience, both geographically and demographically. It will expand New Jersey’s previous reach by entering markets including Boston, Richmond, Pittsburgh, Cleveland and Cincinnati, while maintaining a solid position in New Jersey’s top visitor origin markets of New York, Philadelphia, Washington, DC and Baltimore. The campaign targets younger couples and families, while also appealing to the savvy vacation planner looking for unique experiences in unexpected places. “Through our strategic media plan, we believe we will help shift perceptions and remove the blinders that in the past have pegged New Jersey as simply the state with famous beaches or exciting metro areas,” adds New Jersey’s Executive Director of Travel & Tourism Nancy Byrne. “Much of what the public will see or hear in the campaign speaks to a variety of destinations throughout the state that sometimes need a spotlight shined on them to better educate the consumer.” The first leg of the campaign spotlights approximately 30 unique locations in the state, while the out-of-home component of the campaign features vibrant, engaging images of destinations, in conjunction with modern GPS mapping icons. The radio spots take on the same theme by simulating the voice heard when you’ve arrived at your destination of choice. The online portion of the campaign combines the vibrant pictures of specific destinations with content providing ideas of activities at the site. For further information about the New Jersey Division of Travel
& Tourism log on to www.visitnj.org.
To schedule an interview with Nancy Byrne, please contact Shawn
Crisafulli at 609-777-4413.
|
|