“Jersey Raised” Livestock Pilot Marketing Program The New Jersey Department of Agriculture (NJDA) is launching the “Jersey Raised” pilot marketing program for livestock raised in New Jersey. It will be the only official NJDA livestock marketing program. This program is open to New Jersey producers of beef, bison, pork, goat, lamb/sheep, and poultry during this pilot period. To use the “Jersey Raised” logo on labels or in marketing, products must: The NJDA will promote this program through various marketing methods. This program will continue for a period of 18 months and the above terms will be re-evaluated and updated at that time, as needed.