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Risk Communication: A Campaign for Coastal New Jersey

Risk can be perceived very differently by populations that experience similar kinds of events based on culture, economic practices, education, and length of flooding events. Due to this, it is not enough to relay to people that they are at risk; it is necessary to help them understand, through compelling and clear messaging, what can be done so they feel empowered to take action.

The Coastal Management Program (CMP) was awarded funds to partner with the New Jersey State Council on the Arts (Arts Council) and the Jacques Cousteau National Estuarine Research Reserve (JCNERR) to develop a replicable risk communications campaign that will address the need of the CMP and local decision-makers to have tools to better communicate the risks and impacts of coastal hazards.

The CMP wishes to adopt new methods of communication to have a more wide-spread and effective approach to communicating risk. The risk communication campaign will involve several components, each of which aim to improve the methods and materials used by the CMP and local-decision makers when communicating about the risk of coastal hazards. However, each component is meant to work together to result in a comprehensive strategy.

Risk Communication Materials: Materials such as infographics, images, and short videos will be developed for the CMP and local-decision makers to use through handouts, electronic communications, and social media.

Social Media Strategy: Using the risk communication material as a base, a social media strategy will be developed to engage audiences on the impacts of coastal hazards and risk reduction actions.

Community-Based Art Grant Program: Selected community-based organizations (CBO) will be paired with artists that specialize in environmental topics to create art installations in specific locations within New Jersey's coastal areas. Artists will develop installations that engage communities and will culminate in a community event. The social media strategy will be used to get the word out about each installation and the opportunities for communities to get involved.

Coastal Hazards Risk Communication Training: To help increase the understanding of the best ways to communicate risk, the CMP will utilize NOAA’s “Building Risk Communication Skills” training to provide local decision-makers with communication tools, insights, and teach new skills on ways of creating the desired behavioral changes The CBOs and artists will be invited to participate in this training.

What's New

  • Call for Artists: NJ Climate Resilience Public Art Project
    Application Deadline: March 8, 2021

    The NJ Coastal Management Program and the NJ State Council on the Arts are pleased to present this call for artists as part of the Coastal Risk Communications Campaign. This exciting opportunity is open for submission from professional artists, over the age of 18, who are current residents of the State of New Jersey, or who live within 100 miles of the New Jersey state border.

    The project seeks to engage 4 artists, or artist teams, to create original, site-specific artwork and related community engagement(s) that address the theme of climate resilience and coastal flooding, particularly as related to coastal communities in New Jersey.

    Applications can be submitted via (CAFÉ).

    Questions? The State Arts Council will hold Open Office Hours to offer technical assistance on Tuesday, February 16th at 1:00pm via Zoom.

    Click here to join the meeting on the 16th.
    Meeting ID: 860 4995 3211
    Passcode: 26130
    By telephone: 646-558-8656
    Meeting ID: 860 4995 3211
    Passcode: 26130

    Technical assistance for CAFÉ is available at:

    Please direct any other questions regarding this opportunity or the guidelines to Danielle Bursk, Director of Artist Services, New Jersey State Council on the Arts, at or 609-633-1184.

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Last Updated: February 9, 2021