Risk Communication: A Campaign for Coastal New Jersey

Risk Communication: A Campaign for Coastal New Jersey

Risk can be perceived very differently by populations that experience similar kinds of events based on culture, economic practices, education, and length of flooding events. Due to this, it is not enough to relay to people that they are at risk; it is necessary to help them understand, through compelling and clear messaging, what can be done so they feel empowered to take action.

The Coastal Management Program (CMP) was awarded funds to partner with the New Jersey State Council on the Arts (Arts Council) and the Jacques Cousteau National Estuarine Research Reserve (JCNERR) to develop a replicable risk communications campaign that will address the need of the CMP and local decision-makers to have tools to better communicate the risks and impacts of coastal hazards.

The CMP wishes to adopt new methods of communication to have a more wide-spread and effective approach to communicating risk. The risk communication campaign will involve several components - increasing the awareness and understanding of the risk of coastal flooding through a Know Your Tides social media campaign and community-based art installations, as well as providing materials and training that will help improve communication efforts. Each component aims to improve the methods and materials used by the CMP and local-decision makers when communicating about the risk of coastal flooding hazards.

Know Your Tides Photo
Know Your Tides

The Know Your Tides social media campaign is intended to engage audiences on the impacts of tidal flooding. Follow the campaign on our social media accounts and check out NJ’s MyCoast.org portal. Read more for materials such as infographics and short videos.

DEP Facebook  DEP Twitter  NJDEP Instagram

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Community-Based Art Grant Program photo
Community-Based Art Grant Program

See the community-based organizations and artists that have been partnered to create art installations in specific locations within New Jersey’s coastal areas.

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Coastal Hazards Risk Communication Training Photo
Coastal Hazards Risk Communication Training

To help increase the understanding of the best ways to communicate risk, the CMP will utilize NOAA’s “Building Risk Communication Skills” training to provide local decision-makers with communication tools, insights, and teach new skills on ways of creating the desired behavioral changes. Training dates to be determined.

Coming Soon

Art Installation Events

Atlantic City:

Water Table

August 22, 2021- Fall 2021

Absecon Lighthouse Park 31 S Rhode Island Ave, Atlantic City, NJ

Bayshore Center at Bivalve:

Residences for Resilience, An Art Installation of Tiny Raised Clay Houses

August 21,2021- September 30, 2021

Bayshore Center at Bivalve 2800 High Street, Port Norris, NJ

Monmouth Arts:

The Poseidon Project

August 10, 2021 7pm

Great Lawn Pavillion 10 Ocean Ave Long Branch, NJ

County of Passaic:

Units of Measuret

October 2021

Dundee Island Park 4 Ackerman Ave, Passaic NJ

MyCoast Photo

The MyCoast: New Jersey portal is used to collect and analyze photos of coastal events and places. Photos are linked to data about weather and tides to create reports that help stakeholders like government agencies, business owners, and residents to understand coastal change and make informed decisions.

Funded by the National Oceanic and Atmospheric Administration and the New Jersey Coastal Management Program, Department of Environmental Protection