2006 Annual
Conference
Overview
Map
& Directions
Registration:
PDF
/ HTML
Conference
Sponsors:
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Heritage
Tourism: Connecting People
and Places
Friday,
May 12, 2006
Rutgers
University, Camden Campus
Explore
ways in which historic preservation can build your community and enhance
economic development through heritage tourism. Public education and awareness
created through heritage tourism initiatives supports the preservation of
historic sites by garnering financial support from a new generation of enthusiasts.
May 12, which falls within both National Historic Preservation Month and
Tourism Week, is an opportune time to explore the elements required to develop
the state's history and historic sites into visitor destinations. Recognized
experts will share their experiences in developing and implementing historically
and culturally based tourism initiatives. Afternoon workshops will explore
product development, visitor readiness, and marketing strategies that work
to enhance visitor experiences. Afternoon tours will feature newly developed
tours, packaged to highlight the best of Camden County's historic landmarks.
End your day at a reception aboard the Battleship NJ.
Conference Sponsored
by: New Jersey Historic Preservation Office, New Jersey Historic Trust,
Preservation New Jersey, NJ Division of Travel and Tourism, South Jersey
Tourism Corporation, MARCH, Main Street NJ, Battleship New Jersey, Crossroads
of the American Revolution Association.
Conference Schedule
Accessibility:
The conference
facilities are ADA accessible. If you have any special needs, please contact
the Historic Preservation Office in advance so that we can best assist you.
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Conference
Schedule and Overview
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8:00
- 9:00 am
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Registration
& Coffee
Exhibit
Area Open
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9:00
- 9:30 am
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Welcoming
Remarks |
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Opening Plenary
Creating memorable visitor experiences by capitalizing on the unique
sense of place is, simply put, what heritage tourism is all about. While
New Jersey is uniquely rich in its diversity of historic resources,
we continue to struggle with realizing our full potential. Explore the
concept of heritage tourism and how it differs from commonly recognized
forms of tourism development. Learn how meaningful interpretation and
quality experiences create the sense of place that is key to attracting
and satisfying visitors. In addition to strengthening the economy, tourism,
approached thoughtfully and with a positive civic involvement program,
can help protect historic neighborhoods, save the environment, and preserve
cultures.
Inroductions:
Judi London, President, South Jersey Tourism Corporation
Featured Presenters:
Cheryl Hargrove, President, The HTC Group, Asheville, North Carolina;
Dan Shilling, Curator for the Humanities, Sharlot Hall Museum, Prescott,
Arizona
Location:
Center for the Arts
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10:30
- 10:45 am
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Morning
Break (Exhibits open) |
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Morning Panel:
Making the Connections
Identifying trends in tourism, knowing who the visitor is, what
they want to visit, knowing how long they stay and how much they are
willing to spend for a quality experience is an important first step
to st ructuring your initiative. But what role can others play? With
the greatest number of heritage areas in the nation, Pennsylvania has
embraced heritage tourism as an economic engine. State leadership has
been pivotal in building heritage alliances. This panel will explore
the possibilities when economic return, strong leadership and quality
product development come together.
Moderator:
Curtis Bashaw, Co-Managing Partner, Cape Advisors (former Executive
Director, NJ CRDA, and organizer of the Summit on the Shore)
Speakers:
Brian J. Tyrrell , Ph.D., Assistant Professor of Business Studies, Richard
Stockton College
Lenwood Sloan, Director of Cultural and Heritage Tourism, Pennsylvania
Tourism Office
Patricia Washington , Vice President, Greater Philadelphia Tourism Marketing
Corporation
Location:
Center for the Arts
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12:00
- 1:30 pm
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Lunch (Exhibits
open)
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Field Workshops
Each
field workshop is limited to 26 participants and is available
on a first come first served basis (both registration form and payment
must be received to enable field workshop participation).
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Walt
Whitman's Camden
This field workshop will give participants a unique opportunity to learn
about Camden’s history while experiencing a real-world application of
heritage tourism. “Walt Whitman’s Camden” is a tour of three historic
sites in Camden that collectively tell the story of this acclaimed American
poet and the city in which he lived. Participants will experience the
tour from the perspective of both the tourist and the tour operator as
they travel from Pomona Hall to Harleigh Cemetery to the Walt Whitman
House. In addition to learning about each of these significant sites,
participants will discuss the mechanics and logistics of creating heritage
tourism opportunities and linkages. The tour will conclude with an evaluation
of the success of this initiative, providing valuable feedback to the
tour operators. This workshop is sponsored by the South Jersey Tourism
Corporation. |
Workshop
2
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Underground
Railroad
Southern New Jersey has long been a place where much important African
American history has happened. Due to its role in the long struggle
to end slavery in America, some historians have labeled the region the
“Cradle of Emancipation.” This tour will describe South Jersey’s participation
in the “ Underground Railroad,” the secret network that ferried escaped
slaves to freedom before the Civil War. Black communities had emerged
early in southern New Jersey, such as Lawnside, Fettersville, Timbuctoo,
and Springtown, and their existence helped make the freedom network
in New Jersey viable. The tour will feature the Peter Mott house in
Lawnside, which is one of the few surviving stops of this network that
was operated by an African American. Actor Clinton Higgs will portray
Peter Mott, and Millicent Sparks will reprise her portrayal of Harriet
Tubman.
Guide: Giles
Wright , Director of the Afro-American History Program, New Jersey Historical
Commission. This workshop is sponsored by the South Jersey Tourism
Corporation.
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1:30
- 3:45 pm
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Concurrent
Afternoon Workshops |
Workshop
3
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Enhancing the
Visitor Experience: A Toolkit for Survival
By conveying important themes, facts, and interpretations to visitors,
heritage tourism offers a unique glimpse into the past. Visitors remember
the experiences offered by historic resources, providing one of the
products of the heritage tourism industry. By discussing interpretation,
experiential items, visitor participation, printed materials, themes,
linkages, events, and other topics, this panel will explore strategies
for developing successful products. Improve visitor satisfaction while
advancing the resources’ economic sustainability.
Moderators:
John Seitter, Director of Product Development, South Jersey Tourism
Corporation
Jef Buehler, Main Street New Jersey, NJ Dept of Community Affairs
Speakers:
Andi Coyle, consultant for Greater Philadelphia Tourism Marketing Corporation
Renee Epps,
Executive Vice President, Tenement Museum
Anne Salvatore, Executive Director, Cold Spring Village
Darlene Scocca, Mayor of Burlington City, NJ and Tourism Director for
Burlington County
David W. Young, Executive Director of Cliveden, a National Trust Historic
Site
Location: Campus
Center
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Workshop
4
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Ready, Set,
Visit: Is your historic site ready for visitors?
Being visitor-ready means more than offering a guided tour. From bathrooms
to brochures, find out how to meet and exceed visitors’ needs and expectations.
A panel of experienced professionals will show you how to provide a
positive and memorable tourist experience.
Moderator:
Margaret O’Neil, Regional Interpretive Specialist, NJ Division of Parks
& Forestry
Speakers:
Philip Correll, Manager, New Jersey Coastal Heritage Trail, National
Parks Service
Marian Deal Smith, Owner and President of Alternative Tours
Mark Texel,
Director of Historic Sites, Morris County Park Commission
B. Michael Zuckerman, Executive Director, Mid-Atlantic Center for the
Arts
Location:
Campus Center
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Workshop
5
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If You Promote
It, Will They Come?
What will it take to generate more visitors? What is the right marketing
mix to maximize results? Attend this session to find out! A panel of
marketing and heritage tourism professionals will ask the questions
needed to determine what marketing solutions are right for you. Marketing
basics, terminology, and trends will be covered as well as best practices
and real examples of what is currently working for heritage tourism
organizations.
Moderator:
Bill Gehrman, Group Tour Development, South Jersey Tourism Corporation
Speakers:
Leslie Bensley, Executive Director, Morris County Visitors Center
(Additional speakers to be announced)
Location:
Campus Center
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Workshop
6
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Virtuous Circle
or Vicious Circle: Making the Case for Heritage Tourism
New Jersey’s historic sites and landscapes are unique places that help
us recall our past and inspire our future. This workshop will focus
on the importance of investing in historic, cultural and open space
preservation to reap the benefits heritage tourism can produce as a
significant engine for economic growth. The panelists will discuss the
importance of making the case for investing in heritage tourism by measuring
the returns on these investments. We will focus on the sectors of the
economy that rely on the heritage tourist: hotels, motels, bed and breakfasts,
restaurants, cultural institutions, and other local retail and service
businesses.
Moderator:
Brian Tyrrell, Assistant Professor of Business Studies, Richard Stockton
State College
Speakers:
Daniel Fesenmaier, Professor & Director of the National Lab for Tourism
and eCommerce,
Temple University
Ron Emrich, Executive Director, Preservation New Jersey
Judi London,
President, South Jersey Tourism Corporation
Location: Paul
Robeson Library
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3:45
- 4:00 pm
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Break |
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Wrap Up Panel:
The Future of Heritage Tourism in New Jersey
A panel of New Jersey Legislators and tourism officials will discuss
state-wide initiatives in heritage tourism. Presentations will include
ways in which the preservation, history and tourism communities can
benefit from these new opportunities and how to provide recommendations
as plans develop.
Moderator:
Barbara Irvine, Executive Director, New Jersey Historic Trust
Speakers:
To be announced
Location:
Center for the Arts
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