| Overview
I Additional
Information & Resources |
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| Summertime and the
end-of-year holidays are when most Americans gather
to enjoy their free time with friends and family.
They are also some of the most deadly times on
American roads due to impaired driving. That's
why during the summer and the end of the year,
a nationwide campaign comprised of thousands of
traffic safety partners, join together to protect
citizens from this deadly crime. |
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| Here
in New Jersey, the Division of Highway Traffic
Safety utilizes the Drive Sober or Get Pulled
Over campaign to achieve its goal: prevention. |
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| The
Goal is Prevention |
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| The
key to deterring impaired driving is highly visible
enforcement. The research is clear on the affect
highly visible enforcement has on deterring impaired
driving. Prevention and not arrest is the goal
of the campaign. Drivers must perceive that the
risk of being caught is too high before their
behavior will change. Use the Drive
Sober or Get Pulled Over message to convince
audiences that the chance of being caught is too
high to risk. This message works and has influenced
many citizens nationwide not to drink and drive. |
