The mission of the Governor's Council on Mental Health Stigma is to combat mental health stigma as a top priority in New Jersey's effort to create a better mental health system. Through outreach and education, the Council will send a message that mental health stigma must no longer be tolerated.

The issue of mental health stigma is one whose time has come and one that is impacting our lives on local, national and global levels. The NJ Governor's Council on Mental Health Stigma will champion this issue and work steadfastly to raise awareness and promote respect, understanding and change.

The campaign to educate and enlighten the public about the importance of mental health is paramount to our efforts. Mental health stigma is the last frontier of discrimination and we are in the midst of an evolution and revolution in mental health.  We now know that it is likely that everyone will experience or be touched by a mental illness at least once in their lives.  Therefore, we must remember that mental illness does not discriminate, people do.  When we discriminate against those with mental illness we are discriminating against our mothers and fathers, sons and daughters, sisters and brothers, friends and neighbors.  Embracing mental health and learning more about mental illness will enrich and strengthen the communities in which we live.