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For Immediate Release:  
For Further Information:
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March 25, 2008  

Peter Aseltine
609-292-4791

Office of The Attorney General
- Anne Milgram, Attorney General
Division of Criminal Justice
- Gregory A. Paw, Director

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Monmouth County Man Charged With Stealing $160,000 From Investor Through Fraudulent Iced Tea Venture
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Indictment 86k pdf
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TRENTON - Attorney General Anne Milgram and Criminal Justice Director Gregory A. Paw announced that a Monmouth County man was indicted today for allegedly stealing more than $160,000 from an investor by pretending to sell him ownership shares and product distribution rights for an iced tea company.

According to Director Paw, the Division of Criminal Justice obtained a state grand jury indictment today charging Steven Conni, 56, of Red Bank, with second-degree theft by deception. Second-degree crimes carry a maximum sentence of 10 years in state prison and a criminal fine of $150,000.

The indictment alleges that between November 2003 and December 2004, Conni solicited investments totaling about $161,000 from a New Jersey resident by promising him ownership shares in a company called Long Island Iced Tea Inc. and distribution rights for its iced tea beverage for the entire state of New Jersey. Conni allegedly told the investor that as a “master distributor,” he would receive promotional materials, sales support, a 10 percent cut of revenue from distributors signed up in each county in New Jersey, and $1 on every case of product sold by those distributors. The victim never received any of the promised benefits. He has demanded a refund, but has not received any payments from Conni.

An investigation by the Division of Criminal Justice revealed that the company is a sham and Conni used the investor’s funds for personal expenses. Conni allegedly wrote checks to cash totaling $76,400 against a Long Island Iced Tea bank account where the investor’s funds were deposited. A bank card for the account was used to withdraw more than $83,000, including more than $40,000 in withdrawals in Atlantic City.

The case was investigated by Sgt. James Blong III of the Division of Criminal Justice, Major Crimes Bureau. Deputy Attorney General Terrence Hull presented the case to the grand jury.

The indictment returned today is merely an accusation and the defendant is presumed innocent until proven guilty.

The same victim previously had invested $25,000 with Conni for distribution rights in Monmouth County for a beverage called Loco Joe. Conni was working at the time for an entity called Charity Beverage, which was run by an individual named William Richards. The victim later learned that the offer was fraudulent, but not until he had invested in Long Island Iced Tea

Inc. In the Charity Beverage case, Richards was prosecuted by the Bergen County Prosecutor’s Office and pleaded guilty to theft by deception. Richards received a five year sentence of probation and was ordered to pay restitution in the amount of $1,395,895.

The indictment was handed up to Superior Court Judge Gerald J. Council in Mercer County, who assigned the case to Monmouth County, where Conni will be ordered to appear at a later date to answer the charge.

A copy of the indictment is linked to this press release at www.njpublicsafety.com.

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