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NJ EITC Marketing Toolkit

Everything you need for the New Jersey Earned Income Tax Credit (NJEITC), all in one place.

It is estimated that roughly one-in-four New Jerseyans who qualify for the New Jersey Earned Income Tax Credit (NJEITC) don't apply for the refund. We created these marketing tools to make it easier for our valued partners - employers, government agencies, non-profits, and tax preparers – to join us in a concerted effort to raise awareness about the NJEITC.

Thanks to ongoing changes enacted by the Governor and the Legislature in recent years, more money is available to more people than ever before! In addition to offering one of the most generous state credits in the nation - 40 percent of the federal EITC – starting in tax year 2021 the minimum age eligibility is expanding from 21 to 18 AND seniors over age 65 without dependents will now qualify.

The New Jersey Treasury Department and the Division of Taxation are committed to increasing awareness to ensure that this money makes it into the pockets of hard-working Garden State residents who earned it. We encourage you to use some or all of these outreach tools to help us meet this goal.

Videos

The NJEITC – A Vital Lifeline

Age eligibility is expanding in 2021

Social Media Messages
  • New in the FY22 Budget – the #NJEITC is now available to New Jerseyans age 65 and over without dependents. That's up to 70,000 more NJ residents eligible for tax year 2021! Learn more at njeitc.org #YouWorkedForIt
  • New in the FY22 Budget – Anyone 18 and over may now qualify for the #NJEITC, even if you do not have a dependent child. If you're between 18-24 years old, you could be eligible for $215. Come check us out at njeitc.org #YouWorkedForIt #refund
  • #YouWorkedForIt. Now file, claim it, and get it. To learn more about the NJ Earned Income Tax Credit visit njeitc.org. Spread the word with your friends, families, and neighbors. #EITC #NJEITC #refund
  • Earned Income Tax Credit eligible? Don't guess. Know. Check out the #EITCCalculator #YouWorkedForIt #EITC #NJEITC #refund
  • More people than ever qualify for #NJEITC. See if you're one of them! njeitc.org #YouWorkedForIt #EITC #refund
  • Even if you haven’t qualified before for the Earned Income Tax Credit you may be eligible this year. Visit njeitc.org #YouWorkedForIt #EITC #NJEITC #refund
Social Media Graphics

Last Updated: Monday, 07/12/21