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For Immediate Release:  
For Further Information:
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May 13, 2009  

Rachel Goemaat (ABC)
609-292-4791

Office of The Attorney General
- Anne Milgram, Attorney General
Division of Alcoholic Beverage Control
- Jerry Fischer, Director

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"Proms and Alcohol Don’t Mix"
Winners Announced in TV Public Service Announcement Contest

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TRENTON B Attorney General Anne Milgram and Division of Alcoholic Beverage Control Director Jerry Fischer today announced the winning entries in the 2009 “Proms and Alcohol Don’t Mix” contest, a program for high school students designed to increase their awareness about the dangers of underage drinking.

Now in its third year, the “Proms and Alcohol Don’t Mix” initiative asks high school seniors to create scripts for a 30-second television public service announcement. The winning schools’ students are featured in the spots, which will be available for viewing in early June on the Division of ABC's web site at www.nj.gov/oag/abc.

This year, two winning entries were selected for production: Arielle Russo, Krysta Cullen, Dan Tomansky and Matthew Hills, students at Emerson Junior-Senior High School and Talia Arochas and Eden Aroshas, both juniors at Eastern Senior High School in Voorhees.
"Involving students in public awareness campaigns helps young people understand that they can celebrate milestones in their lives like high school proms and graduations while staying safe and alcohol free" Attorney General Milgram said. “I commend all of the students for their thoughtfulness and for participating in this effort.”

A list of the contest’s runners-up is attached and can also be found on the web site. The winning students and the runners-up will be recognized in a special celebration at Drumthwacket, the Governor’s residence in Princeton, on June 10.

Director Fischer said the students were asked to develop scripts that reflected originality and creativity, while also reinforcing the message “Proms and Alcohol Don’t Mix”

"This initiative opens a dialogue among students and their teachers about the effects drinking can have on their prom experiences,” Fischer said. “It also helps them think of ways to have fun at this significant event in their lives that do not involve alcohol."

The PSAs are being distributed to local cable companies by the New Jersey Cable Telecommunications Association. Director Fischer thanked the Cable Association for its assistance.

“This is the time of year when high school students are faced with difficult choices where alcohol is present,” said NJCTA Chairwoman and Comcast Senior Director of Regulatory Affairs Elizabeth Murray. “We’re pleased to partner with Attorney General Anne Milgram and her office to send a clear message that proms and alcohol don’t mix.”

The following students submitted 2009 “Proms and Alcohol Don’t Mix” PSA scripts that were considered runners-up:

  • Maria Perez, Kevin Reilly, Melissa Bartholomew; Corrine D’Angelo, John Carlo, Mark Parisi, Joe Johnson, Brian Johnson, Matt Butler, and Travis Fahey from Nutley High School;
  • Jarrett Allen from Bayonne High School;
  • Pat Solinski, Sean Keegan, Jon Daddario, Evan Radcliffe, and Jordan Dansky from Eastern Senior High School;
  • Chelsae Dorenbush from Montville Township High School

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