TRENTON
B Attorney General Paula T. Dow and Division
of Alcoholic Beverage Control Director Jerry
Fischer today announced that, in recognition
of the upcoming prom season, the winning
public service announcements from the 2009
“Proms and Alcohol Don’t Mix”
contest have begun airing on cable stations
throughout New Jersey. The “Proms
and Alcohol Don’t Mix” contest
was created to increase awareness by high
school students about the dangers of underage
drinking.
The
"Proms and Alcohol Don’t Mix"
contest asked high school students to create
scripts for a 30-second television public
service announcement. Director Fischer said
the winning entries reflected originality
and creativity, while also reinforcing the
message "Proms and Alcohol Don’t
Mix"
"With
prom season once again upon us, it is imperative
that students grasp the dangers of underage
drinking,” Director Fischer said.
“By airing these public service announcements,
the Division hopes that students will take
the warning about the dire consequences
of underage drinking from their peers to
heart.”
In
2009, two winning entries were selected
for production:
- Arielle
Russo, Krysta Cullen, Dan Tomansky and
Matthew Hills, from Emerson Junior-Senior
High School, created the script
for “Sisters.” The PSA shows
a young girl recalling how she went prom-dress
shopping with her older sister, and how
she wanted her older sister to help her
pick out a prom dress when it was her
turn. She then realizes that her sister
won’t be able to. The video then
cuts to a newspaper article with the headline
“Local Girl Dies from Alcohol Poisoning.”
- Talia
Arochas and Eden Aroshas, from Eastern
Senior High School in Voorhees,
created the script “Mug Shot.”
The PSA depicts five teenagers, dressed
in prom dresses and tuxedos, being processed
at a police station after they were involved
in a drunk-driving accident. Each one
is seen as his or her mug shot is being
taken. Each appears remorseful for the
accident, saying such things as “I
only had one drink” and “We
could have saved their lives.”
A
third public service announcement currently
airing shows Attorney General Dow and twelve-time
Olympic medalist Dara Torres talking about
the importance of keeping children away
from alcohol. The PSA, which is put out
by the Century Council, highlights the need
for children to maintain a healthy lifestyle,
which includes staying away from alcohol.
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