30-second commercial, written by Pascack
Valley High School seniors Carlie
Cattelona, Melissa Chayt
and Emily Considine, will
run throughout the spring prom season on
cable and local television stations throughout
New Jersey and has been posted on YouTube
and on the Division’s web site.
underage can have dire consequences and
this contest is the perfect way to start
a dialogue among teenagers about the danger
involved with alcohol,” Division Alcoholic
Beverage Control Director Michael Halfacre
consequences of mixing alcohol with proms
and graduation festivities can include emotional
and legal ramifications, Halfacre said.
Possession of alcohol while under the legal
age is a disorderly person’s offense,
and penalties could include fines of at
least $500 as well as a six-month suspension
of a driver’s license.
winners’ script was judged best among
the nearly 50 submissions in January by
a panel comprised of senior ABC staff, media
specialists and teen substance abuse advocates.
A production team from Rutgers University
went on-site at Pascack Valley High School
in February to shoot the spot.
winners and other distinguished entrants
will be honored by the Department of Law
and Public Safety and Division of Alcoholic
Beverage Control on May 24 at the New Jersey
State Museum in Trenton.
Runner Up -