Request for Proposals to develop and begin implementing an advertising plan, across all media, to increase the sales and renewals of the Discover New Jersey History license plates.

RFP Number: 2018-2  Department: New Jersey Historic Trust
Related Links: Bid Opp 04.20.2018.pdfAgency Request For Proposal-Discover New Jersey License Plate Marketing Plan-Phase 3.pdf, cover letter for RFP 4-20-2018.pdf, REQUEST FOR PROPOSAL Marketing Phase 3.pdf,  NJ W9.pdf, NJ Standard Terms and Conditions.pdf, Waiver and DPA Contract Checklist.pdf


The New Jersey Historic Trust is in but not of the Department of Community Affairs. Its mission is to advance historic preservation through education, stewardship and financial investment programs that save our heritage and strengthen our communities. In addition to its role as the primary provider of bricks and mortar grants to NJ’s historic properties, the Trust also administers the heritage tourism grant program funded by the Discover NJ History License Plate sales.


The Historic Trust seeks a marketing and/or advertising consultant/team with five or more years of demonstrated expertise in strategic advertising, across all media, that have successfully produced results such as increased product sales/public awareness, and/or that have resulted in significant or incrementally increased return on marketing investment. The successful consultant/team should also demonstrate experience in working with governmental entities, most relevantly with state programs. Please see RPF No. 2018-2 for complete details including scope, tasks, compliance requirements, and qualifications.

Please see REQUEST FOR PROPOSAL Marketing Phase 3.doc  for complete details. 
This file is also available in PDF format: REQUEST FOR PROPOSAL Marketing Phase 3.pdf


4:00pm on Thursday, May 10, 2018.


For Questions or More Information, Please Contact:

Dorothy P. Guzzo, Executive Director

All bid submissions must include completed mandatory compliance forms.

Click on the links below for mandatory compliance documents:
NJ Standard Terms and Conditions.pdf
Waiver and DPA Contract Checklist.pdf 

Click on this link for the NJSTART Vendor Portal: