Official Site of The State of New Jersey

Pillar 1: Improve New Jersey’s business climate to make it easier to attract and grow businesses by reducing barriers to and costs of doing business, improving how businesses navigate State services and permitting, preparing sites for development, and strengthening the State’s focus on retaining and growing existing businesses in New Jersey.

Pillar 2: Grow the key industries that can drive New Jersey’s next generation of quality jobs by identifying sectors where the State has established strengths or a strong opportunity to compete, working with businesses to understand their needs, and aligning State tools, incentives, and workforce efforts to support their growth. 

Pillar 3: Increase research, development, and bringing ideas to market in New Jersey to boost business growth and investment by coordinating research institutions, companies, entrepreneurs, and State resources like the New Jersey Supercomputer Initiative; focusing on areas where New Jersey can lead and innovate; attracting more research dollars to the state; and strengthening the path from discovery to commercialization and growth. 

Pillar 4: Ensure businesses, residents, and communities across New Jersey can participate in and benefit from economic growth by making State services, capital, and procurement opportunities easier to navigate for businesses of all sizes; creating a new council focused on small and midsized businesses; and focusing coordinated state action in communities facing persistent economic challenges.