Official Site of The State of New Jersey
The marketing career cluster includes sales and advertising, and focuses on influencing consumers’ buying behavior and generating sales for products and services. Just about every type of organization, from your corner grocer to regional banks, public universities to multinational corporations, participates in marketing in some way.
Career Pathways
- Marketing Communications
- Marketing Management
- Marketing Research
- Merchandising
- Professional Sales
As stated in the New Jersey Perkins V State Plan, career and technical education programs of study must support career pathways meeting two out of the following three criteria, high-wage, high-skill, and in-demand occupations. The following CIP codes from the National Center for Education Statistics (NCES) have been identified as meeting these requirements at the state level.
| CIP Code | Program Name | Definition |
|---|---|---|
| 19.0905 | Apparel and Textile Marketing Management | A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns. |
| 52.1401 | Marketing/Marketing Management, General | A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. |
| 52.1802 | Merchandising and Buying Operations | A program that prepares individuals to function as professional buyers of resale products and product lines for stores, chains, and other retail enterprises. Includes instruction in product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills. |
| 09.0900 | Public Relations, Advertising and Applied Communication | A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research. |
| 52.1801 | Sales, Distribution, & Marketing Operations, General | A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences. |
Industry-valued credentials (IVCs) are identified by the New Jersey Department of Labor (NJDOL) as:
- Valued – demanded by employers.
- Portable – skills learned are transferable and provide broad opportunities.
- Stackable – skills learned may lead to opportunities for continuous or advanced training and education.
- Rewarding – lead to higher wages, career advancement and or increased job security.
Obtaining an Industry Valued Credential (IVC) is a method districts can use to meet the requirement that a Program of Study culminates in the attainment of a recognized postsecondary credential. Previously, NJDOE analyzed credentials provided by the New Jersey Department of Labor and aligned them to CIP codes and assigned them a designation of Tier I or Tier II.
- Tier I IVCs were defined as stackable credentials and not eligible to be used as a pathway for Program of Study Status.
- Tier II IVCs were defined as advanced credentials and were eligible to be used as a pathway for Program of Study Status.
In 2024, the NJDOE proposed and gained approval from the Credentials Review Board for an evidence-based submission and review process to enable districts to offer additional IVC to students as a pathway for meeting legislative requirements.
IVCs are not available for this cluster.
Teachers of CTE Programs of Study must hold the endorsement aligned to the program CIP code. The following table provides the eligible CIP codes in this career cluster and the corresponding CTE endorsement an educator would need to hold to be able to teach courses and the program of study. For more information on endorsements visit the Certification homepage.
| CIP Code | Program Name | CTE Endorsement |
|---|---|---|
| 19.0905 | Apparel and Textile Marketing Management |
#1300 Business: Comprehensive Busines |
| 52.1401 | Marketing/Marketing Management, General |
|
| 52.1802 | Merchandising and Buying Operations |
|
| 09.0900 | Public Relations, Advertising and Applied Communication |
|
| 52.1801 | Sales, Distribution, & Marketing Operations, General |
|