Official Site of The State of New Jersey
Marketing
Planning, managing, and performing marketing activities to reach organizational objectives.
Career Pathways
- Marketing Communications
- Marketing Management
- Marketing Research
- Merchandising
- Professional Sales
Eligible Classification for Instructional Program (CIP) Codes
As stated in the New Jersey Perkins V State Plan, career and technical education programs of study must support career pathways meeting two out of the following three criteria, high-wage, high-skill, and in-demand occupations. The following CIP codes have been identified as meeting these requirements at the state level.
| CIP Code | Program Name |
|---|---|
| 090900 | Public Relations, Advertising and Applied Communication |
| 190905 | Apparel and Textile Marketing Management |
| 521401 | Marketing/Marketing Management, General |
| 521801 | Sales, Distribution, & Marketing Operations, General |
| 521802 | Merchandising and Buying Operations |
Industry-Valued Credentials
Industry-valued credentials (IVCs) are identified by the New Jersey Department of Labor (NJDOL) as:
- Valued — demanded by employers.
- Portable — skills learned are transferable and provide broad opportunities.
- Stackable — skills learned may lead to opportunities for continuous or advanced training and education.
- Rewarding — lead to higher wages, career advancement and or increased job security.
The NJDOE analyzed the NJDOL IVC list by cross referencing every credential for each Career Cluster and identified them as either a Tier I or a Tier II IVC.
- Tier I IVC — stackable credential
- Tier II IVC — advanced credential and available for CTE program of study designation.
IVCs are not available for this cluster.
Career and Technical Student Organization (CTSO)
Each CTE program of study must provide students with the opportunity to participate in a CTSO. The CTSOs that are most aligned with this Career Cluster are DECA and FBLA.
DECA
Jeffrey R. Victor, State Advisor
Kean University
jvictor@njdeca.com
NJ DECA
National DECA
Future Business Leaders of America (FBLA)
Jeffrey R. Victor, State Director
Kean University
jvictor@njfbla.org
NJ FBLA
National FBLA
Resources
- Advertising, Promotions and Marketing Managers
- Market Research Analysts
- Public Relations Specialists
- Purchasing Managers, Buyers, and Purchasing Agents
- Sales Managers
- O*NET Occupational Information
- American Association of Advertising Agencies
- American Marketing Association
- NJ American Marketing Association
- Philadelphia American Marketing Association
- International Association of Business Communicators
- Marketing Research Association
- Association of International Product Marketing & Management
- National Retail Federation Foundation
- Sales Management Association
Cluster Contact
marketing.careercluster@doe.nj.gov
(609) 376-9067