Governor Mikie Sherrill • Lt. Governor Dr. Dale G. Caldwell

New Jersey Board of Tree Experts

Advertising

Licensed Tree Experts (LTE) and Tree Care Operators (LTCO) must include their name, title (LTE or LTCO), and license number (preceded by "#") in all tree care advertisements. Registered businesses must include their name and “NJTC Registration” followed by their registration number (e.g., NJTC Registration #100). Only services that their licensees are authorized to perform may be advertised. No business may advertise tree care services in New Jersey without being registered with the Board of Tree Experts. All advertising must comply with Subchapter 5 “Advertising” within 30 days of its adoption. Violations may result in penalties or registration suspension.

Advertising as an Individual

Licensed Tree Experts (LTE) or Tree Care Operators (LTCO) must include their name, title (LTE or LTCO), and license number preceded by "#" in all tree care service advertisements. This format ensures proper identification and compliance across all types of advertising, including print, online, and signage.

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Advertising by Business

Businesses may not advertise tree care services in New Jersey without Board registration. Ads must include the business name and “NJTC Registration” followed by the registration number (e.g., Red Oak Tree Experts, NJTC Registration #100). Only licensed services may be advertised. Noncompliance may lead to penalties or registration loss.

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Advertising without a Business Registration

All advertising must comply with Subchapter 5 "Advertising" of the Board of Tree Experts rules within 30 days of their adoption. Failure to meet these requirements may result in civil administrative penalties being issued against the noncompliant individual or business.

LEARN MORE > Learn more about Advertising without a Business Registration