Official Site of The State of New Jersey

Lieutenant Governor Way Cuts Ribbon for 3rd Annual NJ Pavilion at the Summer Fancy Food Show

This past June, the NJ Pavilion supported 28 food and beverage companies, making it the biggest State pavilion at North America’s largest specialty food trade show! On Monday, June 30, Lieutenant Governor Tahesha Way attended the ribbon-cutting ceremony and met with each of the 28 new-to-export Garden State exhibitors. Before the trade show, exhibiting companies participated in foreign buyers meetings in collaboration with Food Export USA Northeast. Exhibitors also attended “Diners, Buyers & Suppliers,” an exclusive networking event with the New Jersey Food Council (NJFC) Leadership Development Program.

NJ Business Magazine Cover Story Features NJBAC Executive Director on Export Assistance

The July 2025 issue of New Jersey Business Magazine, the Garden State’s longest-standing business publication, featured NJBAC Executive Director, Melanie Willoughby, on its cover story “Navigating Global Trade Assistance.” In the article, Executive Director Willoughby advocates, “so much of the world is open to these companies if they just think outside their borders.” The article highlights “NJBAC’s Office of Export Promotion has helped 6,900 companies and has awarded over $9 million to small businesses since 2012,” generating “$360 million in actual sales of export products, and 2,500 jobs.”

Eight-Part South Jersey Export Webinar Series Concludes…More Trainings Coming Soon!
The New Jersey Business Action Center (NJBAC) Office of Export Promotion wrapped up the eight-part South Jersey Export Webinar Series on August 21. The webinar series was a collaborative effort with the Chamber of Commerce of Southern New Jersey, local chambers of commerce, economic development offices, and business organizations to help local businesses learn how to conduct international market research, start an export plan, and assess their company’s export readiness. All webinar recordings are on our YouTube Channel available here. Stay tuned for information on more webinars.

Upcoming Webinars from the U.S. Customs and Border Protection and NJ Chamber of Commerce

September 

• Tuesday, September 23, 1:30 PM: Join the U.S. Customs and Border Protection’s (CBP) Office of Trade for a free webinar on Trade Violation Reporting (TVR). The webinar will provide an overview of the TVR portal and how to file a trade violation with CBP. 
• Wednesday, September 24, 9:00 AM: Join the New Jersey Chamber of Commerce for a free webinar on AI for Business – Streamlining Operations and Boosting Revenue. The webinar will show practical applications and affordable tools that business owners can implement immediately. To register for this free webinar, click here.
• Thursday, September 25, 1:30 PM: Join the U.S. Customs and Border Protection’s (CBP) Office of Trade for a free webinar on the Enforce and Protect Act (EAPA). The webinar will provide an overview of the EAPA process and how to file an EAPA allegation with CBP. To register for this free webinar, click here.

October 

• Tuesday, October 21, 2:00PM: Join the U.S. Commercial Service and the NJBAC Office of Export Promotion Office’s very own Jean Chang, for a free webinar on Navigating Trade: The Benefits of Free Trade Zones, you can register here. The webinar will provide an overview of Foreign Trade Zone benefits and designation process through Customs and Border Patrol. This webinar is best suited towards exporters who are manufacturers, conduct warehousing, or are logistic service businesses.

Helpful Articles for all Small Businesses on Cutting Costs, Preventing Burnout, and Going Global!

• 6 Strategies for Cutting and Monetizing Waste in Your Business. “Cut costs and generate new revenue streams by turning business waste into valuable resources.” Johnson, J. (2025, August 8). U.S. Chamber of Commerce.
• 4 Practical Strategies to Prevent Business Owner Burnout. “Burnout is a serious risk for most small business owners. Here’s how to make sure you don’t fall victim to the health effects of hustle culture.” Heaslip, E. (2025, August 14). U.S. Chamber of Commerce.
• Busy Baby’s Tariff Pivot: Going Global. “When tariffs hit, Busy Baby pivoted. Here’s how the company turned shipping headaches into a springboard for global expansion.” Fraraccio, M. (2025, August 19). U.S. Chamber of Commerce. 

What is "Success" to You?

Is it seeing your firm's consumer packaged goods on the shelves of a British store? Perhaps, it is entering the United Arab Emirates with a breakthrough cosmetic? Or, it might be selling your firm's AI-powered consulting services in Japan.
Whichever country, or language, spells "Success" to you, the Office of Export Promotion is your go-to resource. Send an email to William Spear, Manager of the New Jersey Office, at william.spear@sos.nj.gov.

Let’s talk about what your “Success” will be!

Have an Export-Related Need? NJBAC Office of Export Promotion Can Help.

The Office of Export Promotion works with New Jersey’s small and mid-sized companies interested in expanding sales and their customer base for their products and services through export. Companies interested in global business activity can tap into a number of resources on business export planning available through the NJBAC Export Promotion unit.

Have a Business Need? NJBAC Can Help.

The NJBAC offers no-cost technical assistance, training, and problem-solving. From site selection and incentive identification to one-off questions, the NJBAC is here to support all NJ businesses. In addition to the Office of Export Promotion, NJBAC is home to the Office of Small Business Advocacy, Office of Business Advocacy, and the Office of Planning Advocacy. The NJBAC offers free online chat and telephone (800-537-7397) assistance in English and Spanish to any New Jersey business. The NJBAC Small Business Manual, a one-stop tool for many business concerns, is available online. A Spanish version of the manual is also available for download. A print copy in both versions is available on request.