For most Americans, the summer and year-end holiday seasons are a time to enjoy with family and friends. Unfortunately, they are also one of the deadliest times of the year on America's highways for impaired driving. That's why every summer and year-end holiday season, thousands of traffic safety partners in all 50 States join forces to protect citizens from this deadly crime.

The key to deterring impaired driving is highly visible enforcement. The research is clear on the affect highly visible enforcement has on deterring impaired driving. Prevention and not arrest is the goal of the campaign. Drivers must perceive that the risk of being caught is too high before their behavior will change. Use the Drunk Driving - Over the Limit. Under Arrest message to convince audiences that the chance of being caught is too high to risk. The message works and has already influenced thousands of citizens not to drink and drive nationwide.