TRENTON, N.J. – The Christie Administration today announced that New Jersey’s tourism industry set a new record in 2013, generating more than $40 billion in overall tourism-related demand. Visitor spending, capital investment and general government support of tourism tallied a record of $40.4 billion, a 1.3 percent increase over 2012. Visitation in New Jersey also rose to 87.2 million in 2013, a 5.9 percent increase compared to 2012.
The latest figures were announced by Lt. Governor Kim Guadagno at the 2014 New Jersey Conference on Tourism in Atlantic City.
“Today’s numbers reaffirm the incredible resilience shown by New Jersey’s tourism industry and the commitment of our visitors, who continue to demonstrate their support by vacationing at our great tourist destinations after Sandy,” said Lt. Governor Guadagno. “The performance of our tourism industry is integral to the overall health of our state’s economy. To achieve this record progress is so encouraging for the future as New Jersey is well-positioned to build on this success entering the important spring and summer months.”
According to The Economic Impact of Tourism Report released today by the Department of State, New Jersey’s travel and tourism industry directly supports 320,238 jobs, a slight increase over 2012 (.526 percent). This is good news for New Jersey, as employment growth in 2013 means that tourism employment has grown for three consecutive years. When combined with indirect and induced, total travel and tourism related jobs exceed 500,000, or 10 percent of all statewide jobs.
“The impact that visitor spending has on creating jobs and essential tax revenue for so many communities statewide cannot be overstated,” added the Lt. Governor. “We look forward to further assisting more tourism-related businesses grow, and in doing so continue to promote the diversity of venues and destinations available to all visitors.”
Other highlights of the annual tourism report include:
A one-time supplemental award was also distributed to approved grant applicants based on additional marketing support needed in the aftermath of tourism losses as a result of Superstorm Sandy. Such awards were based on tourism spending by county, counties most impacted by Superstorm Sandy, according to the New Jersey Comprehensive Damage Assessment, and an applicants’ submission of assessment regarding Superstorm Sandy.
The one-time supplemental grants were awarded to the following organizations:
Beginning this month, New Jersey launched the “Going Strong” campaign to build upon last year’s success. A joint effort by the Division of Travel and Tourism and the New Jersey Economic Development Authority, the campaign will focus on the diversity of the state’s tourism appeal to visitors of all ages and interests. This includes, but is not limited to, New Jersey’s wealth of historical and cultural assets, its legendary shore destinations, and its collection of world-class entertainment venues. The majority of the digital and social media components are now live, with additional elements to follow.
To learn more about destinations and vacation opportunities in New Jersey, visit the Division of Travel and Tourism online at VisitNJ.org.