New NJ WIC Food & Program Guide

Effective July 2024

Available in 7 languages! Find NEW WIC foods, sizes and varieties especially for NJ WIC families!

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New Breastfeeding Strategic Plan

New Breastfeeding Strategic Plan

The 2022-2027 New Jersey Breastfeeding Strategic Plan aims to focus and coordinate statewide efforts to increase breastfeeding, improve lactation supports, and help reduce inequitable infant health outcomes.

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NJ WIC Participant Portal

Interested in applying for the WIC Program in New Jersey?

Use the Participant Portal to determine if you may be eligible to receive WIC benefits.

Submit your information directly to your local agency team.  The pre-screening will take approximately 15 minutes to complete. click here




Click Here for the NJ WIC Participant Portal

Breastfeeding is Welcome Here! Signage

The New Jersey Department of Health (NJDOH) has authorized the distribution of lactation signage to certain public facilities in pursuant with [P.L.2019, c.242]
Click Here for a printable version

About New Jersey WIC

The New Jersey Supplemental Nutrition Program for Women Infants and Children is commonly known as WIC. WIC is a successful public health nutrition program that provides wholesome food, nutrition education and community support for income eligible women who are pregnant and post-partum, infants and children up to five years old.

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Non-Discrimination Statement

Non-Discrimination Statement (Spanish)


If you are a current WIC participant or are seeking to enroll in WIC benefits, this section contains information that you need.

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Healthcare professionals are important partners for New Jersey WIC.

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WIC Shopper

Use the WIC Shopper app on your mobile device to help make your shopping easier

You can download it on your Apple or Android device.

The WIC Shopper UPC Scanning Tool is now available! Check your items while shopping to confirm they are WIC approved:

Click here for Tips for using the WIC Shopper UPC scanning tool

Farmers' Market Nutrition Programs

WIC partners with many farmers and farmers' markets around the state. Participants can use WIC funds to purchase selected fresh farm goods.

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Retail Vendors

Information for retail vendors who currently or seek to work with the WIC program.

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Senior Nutrition Programs

WIC programs help provide low income New Jersey seniors with the nutritional support they need to lead healthy lives.

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New Monthly Amounts for Veggie and Fruit Benefits!

New Jersey WIC is part of

Family First Discover Program

WIC Families are eligible to participate in the New Jersey’s Families First Discovery Pass (FFDP) program.

Learn more: Discovery Pass

Read more about the program and participating organizations.  

Discovery Pass

Last Reviewed: 7/8/2024