New Jersey WIC Vendor Frequently Asked Question – How to Become a Vendor

ngoing Vendor Operations

1. How can I reach a representative from the State WIC office?

Inquiries can be sent via email at:  NJ.WICVendor@doh.nj.gov.

2. What do I do if I am changing Point of Sale (POS) System, or my current POS System is being updated?

You must contact the NJ WIC Program to notify the Vendor Unit team of the change.  A Vendor unit representative will determine if a new Level 3 POS certification needs to be completed at your store. 

3. What is the maximum amount the NJ WIC Program will allow an authorized vendor to charge for WIC authorized food items?

The store’s Peer Group Designation determines the Maximum Allowable Reimbursement Levels (MARLS) for each WIC allowable food item. With eWIC transactions, the MARLS are calculated by individual food item using requested redemption                       amounts from vendors within the same Peer Group.

4. What WIC authorized food items do I have to carry in my store to be eligible to become an authorized NJ WIC Vendor?

Please refer to the NJ WIC Vendor Minimum Stock Requirements page for a list of acceptable WIC items and the required minimum stock requirements.

5. I am in the process of selling my store, is my WIC authorization transferable?

No. NJ WIC Vendor authorization is unique to the store owner; NOT to a physical store location and therefore authorization is non-transferrable.  If you are selling your business, please notify the State Agency in writing at NJ.WICVendor@doh.nj.gov

If the new store owner is interested their store being NJ WIC Authorized, their initial step is to complete an Initial Vendor Assessment Questions by visiting the following link: Vendor WIC (nj.gov)