Official Site of The State of New Jersey

June is National Safety Month and for us at the NJ-CRC, safe and responsible cannabis use is one of the cornerstones of our mission. As New Jersey’s regulated cannabis market grows, so does our commitment to keeping residents informed, empowered, and safe. Whether you’re a first-time consumer, a long-time user navigating the new legal landscape, a parent looking for tips to talk to your teens, or a curious non-user, we believe everyone should have easy access to transparent, factual, and practical information.

Our statewide safe-use campaign —'Cannabis Smart. Cannabis Safe.'— featured bold, memorable messages across social media, streaming services, radio, billboards, salons, barbershops, and community spaces. Messages were rolled out in English and Spanish, generating more than 82 million impressions across digital and out-of-home (OOH) platforms—including 56.5 million digital impressions and 26.1 million OOH impressions. The campaign also drove strong engagement, with more than 261,000 link clicks and landing page views (LPV) and delivered nearly 12.7 million completed views of video and audio content.

Our social media accounts and newsletters regularly feature information and reminders about not driving while impaired, safe storage at home, buying legal, and about how cannabis can affect health. Additionally, our Safe & Responsible Consumption webpage outlines messages for adolescents and teenagers, parents/guardians of small children, inexperienced adult users, adults with compromised health conditions, pregnant and nursing people, drivers, and cannabis tourists. Messaging includes:

• Buying legal and an interactive dispensary finder
• Storing cannabis safely away from children and pets and to avoid accidental consumption
• Youth deterrence
• Avoiding cannabis if pregnant, nursing, or planning to become pregnant
• Not driving high
• Avoid mixing cannabis with alcohol or other substances.
• Starting with a low dose and going slowly (especially with edibles and other ingestibles)
• Talking your healthcare provider about cannabis use if you use prescription medicine
• Knowing the effects, risks, and how long they last

We support our online messaging with real-world outreach, education, and public engagement across the state.

Over the last year, NJ-CRC staff have attended a range of community events – from community baby showers to wellness fairs - to distribute safe-use collateral and to answer questions.

Our safe-use brochures, posters, and child-resistant storage bags have also been distributed more broadly through healthcare providers, cannabis businesses, municipal health departments, and other organizations who have requested them to share with their clients. All our safe-use material is available for everyone to download from our Toolkits Page. We have distributed approximately 3,000 safe storage bags, and just under 8,000 pieces of printed collateral (2,230 in Spanish and 5,717 in English). If you are a licensed cannabis business, government agency, healthcare provider, or non-profit in the state of New Jersey, you may use this form to request safe-use materials. Whether you’re outfitting a waiting room, a community event table, or a cannabis dispensary, we’re here to help you get the resources you need.

Safe cannabis use is a public health priority. NJ-CRC will continue to collaborate with municipalities, educators, healthcare providers, businesses, and industry stakeholders to ensure that New Jersey residents have access to the information they need to stay informed and safe.

We make it easy to stay informed about cannabis in New Jersey.  We encourage you to stay engaged by participating in public meetings — either by registering to speak or leaving written comments. Missed something?  You may find all public meeting and SEEF hearing recordings here. Check out CRC High Points podcast and follow us on Instagram LinkedIn, X, Facebook and YouTube. Be sure to also check out our Safe Use page for cannabis safety information.