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NJ EITC Marketing Toolkit

Everything you need for the New Jersey Earned Income Tax Credit (NJEITC), all in one place.

It is estimated that roughly one-in-four New Jerseyans who qualify for the New Jersey Earned Income Tax Credit (NJEITC) don't apply for the refund. We created these marketing tools to make it easier for our valued partners - employers, government agencies, non-profits, and tax preparers – to join us in a concerted effort to raise awareness about the NJEITC.

Thanks to ongoing changes enacted by the Governor and the Legislature in recent years, more money is available to more people than ever before! In addition to offering one of the most generous state credits in the nation - 40 percent of the federal EITC – the minimum age eligibility was expanded from 21 to 18 AND seniors over age 65 without dependents.

The New Jersey Treasury Department and the Division of Taxation are committed to increasing awareness to ensure that this money makes it into the pockets of hard-working Garden State residents who earned it. We encourage you to use some or all of these outreach tools to help us meet this goal.

Press Release
Social Media - English

Social Media 1 - English Download

If you earn income in New Jersey you may qualify for the NJ Earned Income Tax Credit. Check today at njeitc.nj.gov #NJEITC #Youworkedforit

Social Media 2 - English Download

Did you know that 25% of eligible NJ tax filers don’t apply for the NJ Earned Income Tax Credit? Don’t miss out this tax season! Learn more: njeitc.nj.gov #NJEITC #youworkedforit

Social Media 3 - English Download

Over 578,000 New Jersey residents received the NJEITC last year. Find out if you qualify and learn more at njeitc.nj.gov. #NJEITC #Youworkedforit

Social Media 4 - English Download

Filing for your NJEITC credit is simple. Find out if you qualify and learn more at njeitc.nj.gov. #NJEITC #Youworkedforit


Last Updated: Friday, 03/28/25