After a business entity has been established or receives authorization to do business in New Jersey, it may legally do business under an alternate name once the alternate name is registered. This applies to profit and non-profit corporations, limited liability companies and limited partnerships. The selection of the alternate name is not subject to name availability requirements as those for the business entity name. Although the registration of the alternate name will not provide exclusive rights to its usage, it will legally link the name to the corporate entity and enable the business to use the alternate name for financial, advertising and other business purposes. The fee is $50.00 per transaction. The registration of the alternate name will be effective for five years and may be renewed for five-year periods. Form C-150G is available to register an alternate name for all entity types. This document replaces forms C-150, LP-105 and L-115. Renewals are now available online. Form C-150R is also available to renew an alternate name.
Expedited service providing processing within 8.5 business hours is available for these transactions received by FAX, in person or by Courier Service. The fee for this optional service is $15.00 per transaction for corporations, non-profits and LPs and $25.00 per filing for LLCs. This fee is in addition to other charges.