Main Street District Organization

County

Project

Amount

Fair Lawn Economic Development Corp.

Bergen

Spotlight Program

Highlights the district’s businesses, events, parks, historical sights, and services to be distributed through various forms of social media done by a videographer and social media management corporation. The district’s volunteers are conducting a state-wide search to identify the optimal partner for this purpose. The requested funds would also cover the continuation of the district’s flower program through the installation and maintenance of flowers/greenery, as well as street/sidewalk sweeping and auxiliary landscaping services.

$27,000

Main Street Mount Holly

Burlington

Miscellaneous Projects

Projects include 1) façade improvements along Mill and Washington Street – continuing the work done on High Street last year; 2) adding planters, lighting, benches, and other amenities to streetscapes, small parks, and walkways in the district; 3) paying for Main Street Mount Holly’s financial audit and social media presence; 4) engineering and architectural services and financial professionals to develop the Eagle Foundry property.

$37,000

Vineland Downtown Improvement District/Main Street Vineland

Cumberland

Façade Improvement Grants

Grants will be awarded to about 6-10 properties – a continuation of Operation Facelift, the district’s previous façade improvement program.

$60,000

Millville Development Corporation/Main Street Millville

Cumberland

Information Kiosks/Mural

Updating and renovating the district’s current information kiosks (4) and adding a 14th mural to the district – further enhancing the experience of the district through public art.

$15,000

South Orange Village Center Alliance

Essex

Digital Information Kiosks

Installing a digital information kiosk in the Sloan Street Lot – a center point of the district and a heavily trafficked NJ Transit hub – and at least one informational kiosk on South Orange Avenue.

$27,000

Montclair Center BID

Essex

Miscellaneous Projects

Projects include 1) new mural across Wellmont Art Plaza to be done by a local artist that reflects Montclair’s culture and heritage; 2) hiring a consultant to aid in executing Vision Zero Task Force’s dedication to eliminating crashes in Montclair by 2028; 3) adding SMS capabilities to Montclair Center BID’s Customer Relationship Management (CRM) system to allow for emergency notification, business incident reporting, surveys and feedback, even reminders and promotions, and information sharing among its network of 400 business and community members.

$27,000

Downtown West Orange Alliance

Essex

Alley Improvements

Activating the alleyway between the parking lot and Main Street with hanging art décor that lights up. Examples of these light up structures include but are not limited to entryway arches, oversized leaves and flowers (hanging), shade structures with seating, and a people-sized photo-op butterfly structure.

$33,000

Springfield Avenue Partnership

Essex

Marketing

Hiring a professional marketing agency to help Springfield Avenue Partnership capture neighboring communities (Irvington, Union, Vauxhall) into the district and better compete with Downtown Maplewood and South Orange.

$20,000

Main Street Woodbury

Gloucester

Lighting

Adding lighting to 21 existing PSE&G light poles that are located throughout the district. The added lighting will be available in different colors and can be changed according to the season. It will lend a greater sense of safety to the area while also beautifying it.

$79,216.75

Metuchen Downtown Alliance

Middlesex

Alley Improvements

An “immersive” mural in the alley across from the Metuchen Train Station done by artist Riccardo Roig as well as removing the alley’s current asphalt and replacing it with stamped concrete cobble stones. Metuchen Downtown Alliance, the Borough of Metuchen, and the Chief of Metuchen Police propose to close this alley to vehicle traffic during the summer and after school hours for it to serve as a community gathering space.

$26,000

Main Street Highland Park

Middlesex

Public Outdoor Spaces

Adding outdoor lighting, plantings, more seating, and outdoor games to the existing “hang-out” spaces in the district that were made possible by previous grants. These public outdoor spaces support the community and Main Street Highland Park wants to expand access to them.

$24,610.10

Red Bank River Center

Monmouth

Pedestrian Plaza

Permanent landscaped parklet with benches and tables on Monmouth Street at the intersection with Broad Street. Currently, the area is blocked off by reflective plastic bollards only. The proposed project will beautify and activate this area while complimenting nearby businesses and eateries.

$30,000

Downtown Denville BID

Morris

Marketing

Hiring a marketing consultant to execute a website overhaul and social media strategy and management. Funds to cover Placer Ai and/or Survey Monkey fees to compile reports and collect use data that impact parking, store hours, district events, and business recruitment/retention. Using funds for a Yellow Book audit to help an application for a raffle license to diversify funding methods.

$43,000

Boonton Main Street

Morris

Miscellaneous Projects

Acquisition of open land at 922-924 Main Street in collaboration with the Town of Boonton, and construction of a new boardwalk type structure on-site; a pedestrian plaza. Funds will also be used for performing an external audit for district’s MSNJ grant awarded in 2020 during the pandemic.

$27,000

Downtown Bernardsville

Somerset

Museum in the Streets Historical Walking

Tour Project

Finalizing the installation process of markers and their respective posts which identify Bernardsville’s Museum in the Streets Historical Walking Tour project and hiring Stqry (app development company) to create and host a digital, geo-tracked version of the walking tour. The digital version will also have information of retail, restaurants, lodgings, activities, and events nearby and in the district. Other proposed projects include a revamped banner program for “Hometown Heroes” and wayfinding banners and signage on existing light poles as well as hiring a marketing intern to assist/support the executive director.

$27,000

Downtown Westfield Corporation

Union

Quimby Street Pedestrian Plaza

Purchase of tents, welcome banners, benches and other seating, and planters/faux ground cover to provide a welcome break from asphalt. DWC will survey and document downtown merchants to mark the increase in visitors that the activated plaza shall bring.

$28,551.51

Summit Downtown Inc.

Union

Miscellaneous Projects

Requested funds would be used to cover Summit Downtown Inc.’s auditor and accountant, a one-year subscription to Placer Ai, and the continued employment of Summit Downtown Inc.’s part-time marketing admin – increasing the individual’s weekly hours and hourly wage through the end of 2023. Placer Ai offers consumer foot-traffic data within a district that is used to make informed business decisions.

$40,000

Total

$571,378.36